AI Revolutionizing Marketing
With 80% of advertisers leveraging at least one AI-powered search ad, the capabilities are vast, yet AI still falls short of grasping the overarching vision of an organisation In an era where artificial intelligence (AI) is reshaping industries, Google’s experts Anne Marie Nelson-Bogle and Sean Downey have shared invaluable insights on how AI is transforming […]
Leveraging Data for Comprehensive Employee Health and Wellness
Systematically leveraging data to improve employee health and wellness is not just an obligation but a strategic opportunity for organisations In the contemporary landscape of corporate responsibilities, fostering a workplace culture that prioritises employee health and wellness has become an imperative, driven by talent shortages, escalating healthcare costs, and the growing emphasis on the social […]
Indian brands value increased five-fold
While the more sustainable brands tend to drive market share, perceptions around the sustainability of the top 75 brands is lower than for all Indian brands Since 2014, the top 50 most valuable Indian brands have increased almost five-fold in value, from $70bn to $340bn in 2023, per the Kantar BrandZ Most Valuable Indian Brands […]
The 2023 Nobel Prize Winners – Part I
We present an overview of the winners of 2023 and their work, in two parts. This first instalment focuses on the three science awards. Each year in October, committees in Sweden and Norway announce the recipients of the prestigious Nobel Prizes, recognising remarkable contributions made by individuals or organisations in various fields. These fields include […]
Starlink to disrupt the telecom industry
Telecom players, regulatory bodies, and ancillary industries need to brace themselves for the waves of change that this innovation might usher in Early this month, SpaceX published a new webpage to promote its upcoming “Starlink Direct-to-Cell” service that plans to offer cellular connectivity to “existing LTE phones” via satellite. It sent shockwaves across the telecommunication […]
The Struggle Not to Return Continues
Study shows the disconnect between job seekers and employers regarding remote work policies, that could have implications for employee retention in the future A recent study conducted in the United States revealed that a significant number of corporate leaders are regretting their decisions to bring employees back to the office. This highlights the challenges faced […]
Five Priorities for Banks in a Changing Landscape
McKinsey warns that while a favourable wind has returned to the banking industry’s sails of late, the path ahead remains fraught with challenges and uncertainties In recent years, the banking industry has embarked on a tumultuous journey, navigating treacherous waters marked by increased oversight, digital innovation, emerging competitors, and historically low interest rates. While a […]
Advertising in the age of Misinformation – Part 2
The $600 billion digital advertising industry still lacks necessary scrutiny and moderation.This concluding part discusses the digital advertising industry landscape and how advertisers must adopt a proactive stance to reclaim their data. The Labyrinthine Landscape of the Digital Advertising Industry Programmatic advertising serves as the backbone of online advertising, facilitating the algorithmic placement of ads […]
The Big Read: Advertising in the age of Misinformation – Part I
The $600 billion digital advertising industry still lacks necessary scrutiny and moderation. This opacity needs to be tackled head-first. Here’s the first part that explains its roots The global digital advertising industry, currently estimated at a staggering $600 billion, is a continuously expanding behemoth. While major players like Facebook and other social media platforms […]
Navigating the Wave of Generative AI
ILO research predicts the ripple effects of GenAI are poised to resonate across a broad spectrum of occupations, leading to potential shifts within global labour markets In recent years, the proliferation of Generative AI (GenAI) has stirred a global debate concerning its impact on employment, particularly among white-collar and knowledge-based workers. The International Labour Organization’s […]