Program Coverage

First Year

The PGDM is a two-year, full-time program and includes a two-month summer internship program (SIP).

The first-year courses are compulsory for all the students and educate them on the essential functions of business enterprises. In response to the rapidly changing demands of the industry, the first-year curriculum has been re-designed to include courses that address emerging skill areas:

Business Functions	Soft Skills	Digital Skills
Economics	Communications	Data Science
Finance	Business Ethics	Data Visualization
Marketing		Digital Business Management
Human Resources		Fintech
Operations

Core Courses

Marketing

Management Theory

Finance

Data Science

Human Resource

Production Management

Quantitative Techniques

Curriculum Design

Curriculum design, delivery, and assessment

The curriculum is designed with the objective of striking a balance between theoretical knowledge, practical understanding and skill development. Praxis collaborates extensively with the industry to fine-tune course content.

Courses are delivered in a combination of classroom lectures, case discussions, labs, and projects by a faculty team with high academic pedigree and substantial industry experience. The classroom is the arena for discussion, debate and presentations – leading to a high-energy learning environment.

Praxis follows a continual assessment process for all its courses using a combination of exams, projects, assignments, quizzes and class participation. Students are assessed for their ability to think rather than learn by rote – as a result, several exams are open-book and open-notes.

Summer Internship Program

The PGDM is a two-year, full-time program and includes a two-month summer internship program (SIP).

At the end of the first year, all the PGDM students pursue a two-month internship with a business enterprise. The Praxis Placement Program invites companies to conduct the campus summer internship selection process and select interns. The internship provides the students first-hand experience of the business world – the application of the principles of business management they have learned over the past year.

Second Year

In the second year, students can specialize in one or more of the traditional business functions and or in new-age skills like business analytics and digital business management. Praxis also offers super-specializations in job-focused areas like consumer insights & market intelligence, financial risk management, consumer banking, and project finance. The objective is to enable students to strengthen themselves in the areas of their interest and aptitude and become productive day-one in the industry. At Praxis, students have the freedom to opt for electives across functional areas.

Digital-Ready Specializations

Human Resource Management

In this digital age Human Resources are at the center of a company’s digital transformation. The HR function facilitates responsiveness and adaptiveness of businesses in the digital age.

Our HRM specialization covers courses like Competency Based Performance Management, HR Analytics and Strategic Human Resource Management for the Digital Age.

This helps the students to

Develop competence and performance advantages in the transformed business model
Derive detailed inferences using HR analytic tools and techniques
Frame and execute agile HR strategies that contribute to business efficiencies

Curriculum includes

Talent Management and Competency Based Approaches
Human Resource Information System
HR Analytics for Managers
Strategic HR for Digital Age
Leading By Example
Advanced Organizational Behaviour
Environmental, Social & Governance

Business Analytics

Every day, an increasingly digitally driven world generates vast amounts of data. Companies access, store and analyze this data to increase revenues, decrease costs, improve efficiencies and reduce risks.

"Data is the new oil". Managers who possess the skills to analyze this data and use it for decision making are in great demand.

The Business Analytics specialization dives into specific business analytics and data skills which include Statistics, Econometrics, Machine Learning, Deep Learning, etc. It imparts the discipline to analyze and solve complex business issues across industries through a data-driven approach.

Students get hands-on experiential practice using the most up-to-date Business Analytics and visualization tools, complete case studies and execute projects, some of which involve real-world data.

The curriculum includes:

Foundations of M&L (with GUI Tools)
Advanced Market Research & Analytics
Digital Media Analytics
Data Security & Privacy
Health / Telecom / Agri Analytics
Foundations of Relational Database
Econometrics
Time Series
HR Analytics for Managers
Cloud Computing Lab
Data Visualization and Storytelling 2
Intro to Gen AI

Digital Operations Management

Digital Operations Management is aimed at preparing digital leaders who thrive in a business environment increasingly driven by digital technology.

The curriculum and delivery are designed to impart knowledge about specific tools and technologies required to manage a business in the digital world. There is an emphasis on teaching relevant technologies at depth through intensive hands-on assignments, projects, and case studies.

Students bag roles as

Product Managers
IT Consultant/ Digital Transformation Consultants
Category Manager/ Revenue Managers in e-commerce companies
Project Leads/ Scrum Masters for Agile projects
Digital Marketing Manager/Specialists
Business Analysts in the area of Digital Business Management

Curriculum includes

Digital Transformation
Digital Marketing
E-Commerce and Digital Supply Chain
Digital Product Management
Industry 4.0 (ERP / Robotics / IOT / Smart Factory)
Digital Media Analytics
Cloud Computing Lab
Data Security & Privacy

Financial Risk Management

Corporations and Banks mitigate risk by implementing risk management practices in today’s integrated and volatile financial markets.

There is an increased focus on Fixed Income Securities, International Finance and Valuation.

Praxis offers a specialization in Financial Risk Management to feed the demand for skilled trained professionals in this domain. The curriculum covers relevant theory and practice elements.

Curriculum includes

Derivatives
Fixed Income Securities
Financial Statement Analysis
Risk Management
International Financial Management
Stock Price Prediction and Analysis
Security Analysis & Portfolio Management Valuation

Commercial Banking & Project Financing

This domain is rapidly transforming due to technology, data and digitization.

Traditional banking and financial services are witness to rapid changes in industry structure, legal/ regulatory environment, service delivery systems, security markets and customer expectations.

This specialization comprises inputs in Finance, Marketing of Financial services, Security analysis, portfolio management, project appraisal & financing, and retail banking – enabling the students to understand the cross-functional play in Finance and preparing them to create successful careers.

Students can bag roles as Management Trainee, Assistant Manager, Manager in the areas of Commercial Banking, Project Appraisal and Finance, International Finance.

Curriculum includes

Commercial Banking
Marketing of Financial Services
Project Appraisal and Financing
Security Analysis & Portfolio Management
Retail Banking

Consumer Insights and Market Intelligence

Understanding "consumer needs" and sourcing "market-related data" is the precursor to any Marketing activity or campaign.

As consumers shift to online shopping, digital payments/ transactions and consumer feedback gets digitized there is a proliferation of data. Businesses stand to gain if this data on consumer insights and market structures can be mined creatively.

Praxis has created a unique course in this fast-evolving area of Consumer Insights and Marketing Intelligence. It integrates relevant subjects of Marketing, Analytics, IT, and Operations.

The program is relevant for careers in FMCG, Consumer Durables, Media, Banking, Telecom, and Retail. It grooms students for roles in Brand Management, Advertising, and Market Research.

Curriculum includes

Advanced Market Research & Analytics
Digtal Marketing
Digital Product Management
Product and Brand Management
Consumer Behavior
Digital Media Analytics
Integrated Marketing Communication

Marketing - Major

Advanced Market Research & Analytics
Consumer Behavior
Retail Management
Digtal Marketing
Sales and Distribution Management
Marketing of Financial Services
Business to Business Marketing and Sales
Product and Brand Management
Digital Media Analytics
Integrated Marketing Communication

Finance - Major

Commercial Banking+Retail Banking
Marketing of Financial Services
Stock Price Prediction and Analysis
Derivatives
Financial Statement Analysis
Project Appraisal and Financing
Security Analysis & Portfolio Management
Fixed Income Securities
Valuation
Environmental, Social and Governance
Foundations of Fintech
International Financial Management
Risk Management

Data Science

Introduction to Machine Learning
Mathematics for Machine Learning
RDBMS and Datawarehousing
Advance Machine Learning
Analytics in Finance
Data Analysis with Spark
Marketing Analytics
Model Interpretation
Multivariate Statistics & Econometrics
Natural Language Processing
Time Series Forecasting
Applied Analytics in Business
Capstone Project
Data Engineering
Deep Learning
Model Deployment