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Uncategorized So you are a fictional character and you need a job?
So for some odd reason you are suddenly a fictional character? Fear not, because armed with your MBA qualifications and...
Read More Uncategorized In Which Nike Just Did It!
Nike is pretty much the biggest sportswear company in the world and if not the biggest, definitely in the top...
Read More Uncategorized HEINEKEN ACTIVATES A VOICE IN YOUR HEAD
You walk into a liquor shop and you're deciding what to buy. You see a big green spot on the...
Read More Uncategorized SOCIAL MEDIA LASHES OUT AT OLA CABS FOR SEXIST AD
Ola’s #ChaloNiklo was a great ad campaign. It capitalized on the urgency of getting a cab on time. Communicated through...
Read More Uncategorized THE ONE WITH PEPSI & THE FIGHTER JET
If you remember anything about the 90s, you’ll surely remember the garish fashion and the gratis articles given out with...
Read More Uncategorized VOLVO STEALS THE SUPER BOWL WITH DIGITAL MARKETING
“Volvo gets mileage from other car commercials.” -Advertising Age. Super Bowl Sundays is a big deal for American advertisers....
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