Top Management College in Kolkata | PGDM College in India Praxis

Python Bootcamp to enhance students skills

Asokan Pichai, Chief Product Officer at TalentSprint, www.talentsprint.com and visiting faculty at Praxis Business School conducted a 5 day Python Bootcamp to enhance the Python skills that students acquire during their Post Graduate Program in Data Science at the college. Mr. Pichai, with over about 30 years of experience, is an excellent trainer in problem solving and program design […]

The TiVo Prankvert

Last week we wrote about Prankvertising, this week we are sharing an example (click on the link at the end of this post) of such. In this ‘prankvert’, TiVo pranks movie goers by inserting a commercial in the middle of the film. The point being, that no one likes their films interrupted. This highlights the […]

Woman Power – From the Company Named After the Goddess of Victory.

Do you know these following women? Well, at least you know one? Deepika Padukone, right? Yes, she’s not really known as an athlete but she did play badminton once upon a time before venturing into acting. Her sister is a golfer, though and her father obviously was an accomplished badminton player. We digress; you must […]

When The US Wins, McDonald’s Loses!

We wrote about the 84 Olympics yesterday, and today we are writing about the marketing misadventure that went along with it. McDonald’s went all-in with their sponsorship of the Games and announced the “If the US win, you win” campaign. Customers got scratch cards with an event printed on them and if an US athlete […]

WOULD YOU SACRIFICE 10 FRIENDS FOR A BURGER?

In 2009, about 82,000 Americans terminated around 230,000 friendships on Facebook for free burgers, all within the span of a week. Whopper sandwiches are allegedly “America’s favourite burger” according to Burger King, the manufacturer of the product. Burger King launched a promo Facebook app in 2009 in order to test their own claim. Anyone using the app would be […]

Skill gap thwarts IoT plans across industry verticals

The COVID-19 Pandemic has had some interesting fallouts in the sense that certain key technologies like Internet of Things (IoT) has witnessed a surge in demand, as companies automated their processes and connected devices to digitally transform their operations. According to the 451 Research more than 60% of organizations have either maintained or accelerated their […]

Would you pay to work from home?

Proposed ‘privilege tax’ for WFH employees set to polarise opinion It should come as no surprise that the COVID-19 pandemic has caused a major global paradigm shift in the way we work over the past few months. AI and Machine Learning have come to the forefront of development, automation has become the new buzzword, supply […]

Economic Growth & The Vaccine

As the vaccine raises hope for an economic recovery, global GDP aims for a 4.2% spike in 2021 There’s a small agricultural town tucked away in Antwerp, 30-kilometers from Brussels, where pharmaceutical factory has become the centre of global attention and hope. The Pfizer factory’s assembly lines of small bottles of the vaccine flicker on […]

The Immediate and Sustained Need for Social Capital

How social entrepreneurial ventures are pivotal to pandemic response When the COVID-19 pandemic took hold around the world in March 2020, it was generally recognised as one of the harder crises the world would have to deal with, especially with no time-bound end in sight on a global level. A slight inclination towards finance will […]

Harnessing Generative AI for Financial Services

As the financial services industry constantly seeks ways to leverage cutting-edge technologies to drive innovation and meet evolving customer demands, one technology that holds tremendous promise is coming to the fore – Generative AI.Generative AI goes beyond analytics and predictive models in financial services, where data-driven insights are crucial. It is a potent tool for creative problem-solving and ideation.