Celebrate Your Worth

Woman Power – From the Company Named After the Goddess of Victory.

Do you know these following women? Well, at least you know one? Deepika Padukone, right? Yes, she’s not really known as an athlete but she did play badminton once upon a time before venturing into acting. Her sister is a golfer, though and her father obviously was an accomplished badminton player.

Feat

We digress; you must have seen them in the viral Da Da Ding (song by Gener8ion) video? But can you recognise the rest? You may be able to recognise Harampreet Kaur? The vice captain of the Indian cricket team, possibly Joshna Chinnappa too? She is amongst the top ten in the world in squash.

Well, here’s a list of who they are.

Joshna Chinappa: Squash player who is currently ranked 10th in the world.

JC

Rani Rampal: Member of the Indian women’s hockey team. She started playing for India at the age of 15.

RR

Ishita Malaviya: India’s first professional female surfer. That’s some achievement!

IM

Jyoti Ann Burrett: Footballer who plays for the Indian women’s team as a striker.

JAB

Jaie Bhadane: Model

Naina Mansukhani: Song writer and singer

Tanvie Hans: Footballer who plays for English club Fulham Ladies FC. Since she holds a British passport, she is barred from playing for India.

TH

Shwetha Subbiah: Personal trainer.

Gabriella Demetriades: South African model-turned-actor

Harmanpreet Kaur: Plays for the Indian women’s cricket team as an all-rounder. She is also the vice-captain. She’s also in the Big Bash.

HK

Smriti Mandhana: Opening batsman of the Indian women’s cricket team.

SMan

Shubhlakshmi Sharma: Plays for the Indian women’s cricket team as an all-rounder.

SShar

Shweta Hakke: Sprinter.

SH

 

 

Nike deserves all the good publicity for bringing these athletes to the nation’s attention. We are about a month away from the Olympics and many of these women would be there, some not. We even have a few women who are medal hopefuls; it is amazing that Nike decided to focus on these oft ignored athletes. It’s this sort of corporate encouragement that id needed for the women who represent our nation in their sport of choice.

Of course, Nike used a few non athletes, and of course they used a famous actress, but at least they got people talking and curious about the other sportswomen in the advert. If Nike didn’t use a ‘known’ face, maybe the advert would never go viral and people wouldn’t even notice the rest of the athletes. Kudos to Nike, for a trailblazing marketing campaign, that gave the long due limelight to our sporting heroines! And Nike as well, of course!

 

 

 

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