Missing Type Campaign
The thing with humans is that they are notoriously fragile. One little mishap, a small insect bite, sometimes just a change of weather and they find themselves sick, injured or in a hospital. And, worse, science hasn’t yet caught up with creating artificial substitutes for the body. If we need blood, it has to be […]
Begrudge the surge? Maybe not.
Taxi, Ballygunge jayega? Surge Pricing has been a matter of some concern and much controversy in our part of the world, actually in a lot of places really. And given the time of the year, especially if you are in Calcutta, it’s safe to (mis)quote Ned Stark. Surge price is coming! So, what […]
Game your way to learning something new everyday!
You may beat Inky, Pinky, Blinky and Clyde, boredom and your bladder but you will not beat binary. Who is Inky, Pinky, Blinky and Clyde you ask? Well, they are the ghosts who relentlessly chase Pac-Man, like our greatest regrets constantly chase us, but that is another story. Although, designed to be an infinite game, […]
The Time When 7 Up Dethroned Coke & Pepsi
It is believed that in a particular product category (detergent, beer, cars, soaps, etc.) there is space for only two or three dominating brands in a consumer’s mind. Let’s say you’re asked to think about brands of potato chips. Well, I can tell that Lays is on your list for sure, followed by Uncle Chips […]
Real Estate to Plumbing and Mushrooms
This gentleman here, M Seagle, is an American businessman and Real Estate developer and has been involved in numerous projects since the 1950s in the Seattle area. He owned a private asphalt construction business which he sold off in 1998 to the Irish concern CRH plc, for integration into its Oldcastle Materials unit. But his […]
Top Placement!
You are young and impressionable and stumble upon the film with the coolest characters; the handsome and confident lead, the equally fearless frenemy and the strong, beautiful heroine. The hero does things his way, rides a bike, flies a fighter jet and romances his instructor. Top Gun was the epitome of cool for the generation […]
No, I am your advert.
This is a wonderfully funny and touching advert. It is not just hilarious but has a brilliant reference and is sprinkled with a tinge of nostalgia. KISS FM is a radio channel and it is important to note that their business isn’t audio cassettes, their business is songs and by extension, entertainment and this […]
2 Must-Reads for Marketers/Advertisers
Some people sell things. Marketers and advertisers also change things for the better. If you keep this basic tenet in mind, branding is going to be a cinch. You will find yourself designing campaigns that endure, leave an impression, drive not only sales but also add value for your customers and to society. Think of […]
Battle of the Colas!
This is the story of two ancient superpowers and a rivalry that began at the turn of the last century. And by ancient we mean just a bit more than a hundred years. Theirs has always been a game of one-upmanship, a cutthroat competition that though began in the early decades of the last […]
From Pint to Print!
Ever had a grouse about a (Red) Grouse? Well, Sir Hugh Beaver did. Sir Beaver wasn’t quite convinced whether the Red Grouse was the fastest game bird in Europe. You see, he had been out hunting that afternoon and the hunting party had missed a few Golden Plovers; his argument therefore, was that the Plover […]