ExpertSpeak at Praxis – Mr Kaushik Chaudhuri
Praxis Business School had the honor of hosting Mr. Kaushik Chaudhuri. He delivered a session on the theme of Emerging Technology Trends. Mr Chaudhuri enriched the students with his wealth of experience in banking, financial services, insurance, retail, consumer packaged goods, energy and utilities sectors. We would like to thank him for spending his valuable […]
Celebrating International Yoga Day on 21st June, 2019
Praxis Business School celebrated the “International Yoga Day” on June 21, 2019 to encourage it’s students to practice Yoga as part of their daily routine. Praxis Business School organized a Yoga Session on that day to generate awareness about the physical, mental and spiritual health of every human. The college encourages various initiatives focusing on the […]
ExpertSpeak at Praxis – Mr Shivaji Dasgupta
Praxis Business School had the honor of hosting Mr. Shivaji Dasgupta. He delivered a session on the theme of ‘Integrity, Expression and Growth – How Brands Can Mean Business’. He engaged the students in the interactive session with his rich experience of over 20 years in the advertising industry. We would like to thank him for spending […]
Snickers and the Dave Media Stunt
When you want to make a creative advertisement and in your quest to do so, you go the full hog and make something absolutely brilliant! That is exactly what Snickers did, they took their tried and tested tagline, teamed up with a telly channel and made an amazing advert! Dave is a British network that […]
Freeze!
Freeze! Is a recruitment video (available on our Facebook page) by New Zealand Police and is a fantastic example of how such videos should be made. The video feels like a real Hollywood movie but stars actual New Zealand cops, their parkour skills are on display as is their surprisingly brilliant comic timing and presence. […]
Cannae? Yes, you can!
This is the story of the Battle of Cannae, which more than two millennia after it happened, remains the benchmark for leadership and tactics! Leadership and tactics – qualities as important in war as they are in the modern boardroom! The battle was fought between the Romans and the Carthaginians in 216 BC and was […]
Machine Learning and AI in Small Wonder
Artificial Intelligence is intelligence displayed by machines, in contrast with the natural intelligence displayed by humans and other animals. The term “artificial intelligence” is applied when a machine mimics “cognitive” functions that humans associate with other human minds, such as “learning” and “problem solving”. Machine Learning on the other hand is an extension of Artificial […]
Burger King Of Issue Based Adverts!
We have already spoken about companies and organisations taking a stance for what they believe in and have also shared research about how that is often helpful for the brand and that consumers usually appreciate such a stance. Here is another such example. Burger King taking a stance against net neutrality. Burger King had […]
The Three Laws
The Three Laws of Robotics are a set of rules devised by the science fiction author Isaac Asimov. Of course, Robots and artificial intelligences do not inherently contain or obey the Three Laws; their human creators must choose to program them in, and devise a means to do so. But with the rise of Machine […]
Four Analytics Trends to Keep an Eye On In 2018
Where is Analytics heading in 2018? Does the prominence of AI in our day to day lives, democratization of data and advanced analytics keep you excited? Last year was quite an eventful year, with the rise of self-service analytics, IoT analytics and of course chatbots becoming smarter. Having sensed these developments, 2018 should become another year […]