The Three Laws
The Three Laws of Robotics are a set of rules devised by the science fiction author Isaac Asimov. Of course, Robots and artificial intelligences do not inherently contain or obey the Three Laws; their human creators must choose to program them in, and devise a means to do so. But with the rise of Machine […]
Four Analytics Trends to Keep an Eye On In 2018
Where is Analytics heading in 2018? Does the prominence of AI in our day to day lives, democratization of data and advanced analytics keep you excited? Last year was quite an eventful year, with the rise of self-service analytics, IoT analytics and of course chatbots becoming smarter. Having sensed these developments, 2018 should become another year […]
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Prankvertising
Advertising is, in the very basic sense, a means to communicate with consumers, both current and potential, by a company to publicise its products and services. It is a very dynamic concept and has evolved through the ages. From print to audio to visual and so on! Pranks on the other hands are light hearted […]
The iPhone short!
Michel Gondry is a French independent filmmaker who won an Oscar for best original screenplay as one of the writers of Eternal Sunshine of the Spotless Mind. He also directed the film. He has also directed The Green Hornet, Indigo and The Science of Sleep among other films. And from him comes this delightful short […]
Nirma Advert Si Recall!
Do you know what’s common between them? Actresses all? Well, not all of them are. Oh, we get it! They are all members of either the Lok Sabha or the Rajya Sabha or have been at some point. Yes, that’s true. But there’s something else as well. Not got it yet? Think again! Here, we […]
Game of Group Projects!
So you have been assigned a group project and you must now choose a team that complements your abilities. Choose carefully, for in the Game of Group Project, you either win or you are stuck with a horrible team. Yes, that was a reference to Game of Thrones. Also, yes, to make things interesting, we […]
Advertisement Pujo!
The city’s biggest festival was recently concluded and it was full of crowds and colours and food and fun! But the other stand out feature of Durga Pujo, other than the pandals and the idols of course, is the sheer amount of marketing, advertising and publicity involved. And we aren’t just talking about the publicity […]
Setback? Or Opportunity!
What do you think of when you think of luxury watches? Craftsmanship, beautiful design, superior quality and high prices. Prices so high that they range anywhere between the cost of a small holiday to that of a car; but in 2015, brothers, Danielius and Matas Jakutis, sought to change all that. They went on Kickstarter […]
Herbs and Spices!
Some of human history’s greatest mysteries include the legend of The Lost City of Atlantis, the identity of Jack the Ripper, the question of what happens after death and so on. But somewhere much further down the list you’ll also find the manufactured culinary mystery of the secret KFC recipe! This legend of their secret […]