Marketing with ML – Part I
Part 1: Uplifts, Recurring Purchases and Starbucks The evolving role of machine learning in marketing is transforming how businesses work – it is now an indispensable tool in remaining competitive. In 2019, American bank JP Morgan Chasepartnered with AI-powered text generator Persado in a five-year deal to improve its marketing copies. In its pilot program, […]
Big Tech builds on core strength for Metaverse play
Gaming is a key focus as big tech players expand virtual content to attract consumers to metaverse platforms Big tech companies are largely entering the metaverse by expanding on core products and business units instead of building entirely new ones – according to new research from CB Insights. Semiconductor company Qualcomm is developing chips for […]
Marketing with ML – Part II
Part 2: Churn Rates, Dynamic Pricing and Customer Analysis The evolving role of machine learning in marketing is transforming how businesses work – it is now an indispensable tool in remaining competitive. Here’s the second part: Consider the case of US e-commerce giant Ebay: To engage with its millions of subscribers, the company has to […]
Forensic and employment verification agencies to curb moonlighting
However, the debate is wide open and there is still no clear consensus on which side to take asrecruiters and legal experts themselves stand divided The pandemic threat is now gradually receding, and life is trying to resume its normal rhythm. But it’s still not business-as-usual for the IT industry, which is witnessing an unprecedented […]
The Big Poach – Adidas vs Puma
What is common between Manchester City, Neymar and Christian Pulisic from the footballing world, F1 racer Lewis Hamilton, chess grandmaster Magnus Carlsen and Olympic athletes Karsten Warholm and Armand Duplantis? Once-Puma-now-Adidas CEO, Bjørn Gulden, of course. Read on to know more: Outside of Adidas signing off from Kanye West’s Yeezy business worth about $1.5 billion […]
AI, IoS, Metaverse transform food industry – Part I
The future of the food industry involves a major technology transformation with a variety of players delivering a new kind of experience to consumers The food industry, especially fast foods and restaurants are poised for a major technology transformation that ranges from robotic services to electronic tongue that transmits taste across the Internet. Researchers at […]
Of inflation, recession, and rate hikes
As the global economy approaches recession with cuts to GDP forecasts across the board, central banks and governments must now grapple between rising inflationary pressures – several-decades-high inflation in some economies – and a major slowdown in growth The International Monetary Fund’s October update finds that “global growth is forecast to slow from 6.0 percent […]
Productivity paranoia creates new tensions in the workplace
In a challenging business environment where employees would rather quit than return to office, leaders must balance employee interests with organisational success From firing employees for moonlighting, to announcing 100% variable payment to majority of its employees, or creating a platform for gig working, the Indian IT industry is continuing to roll-out and roll-back new […]
Getting into the digital ad space
Significant investments in digital transactions during the pandemic have better positioned companies to create their own ad networks and gain competitive advantage Any moment a consumer looks at a screen is now a moment that can be filled with advertising. Following the footsteps of Google and Facebook, a slew of companies are beginning to build […]
Praxis adopts a girls team at Brahmaputra Volleyball League 2022
Praxis Business School is proud to be part of the Brahmaputra Volleyball League (BVL) again by adopting the Chandrapur Under-16 Girls team from Kamrup Metro district. After adopting a club in 2021, Praxis took a step ahead to adopt a girl’s team and sponsor personalized jerseys for the team for BVL 2022. Brahmaputra Volleyball League […]