Category: Uncategorized

Harland Sanders might have been dead for thirty years but that is not stopping his literary ambitions! Harland Sanders who, you ask? You are likely to better know him as Col Sanders, we answer. Col Sanders of KFC. Coming back to the point, Harland Sanders has recently written a romance novella; well it is actuallyRead More

The Snapchat Saga! Here’s five reasons why the Snapchat Saga was way over the top! 1. Did Evan Spiegel say what he did? The whole controversy started because Snapchat CEO, Evan Spiegel apparently called India a poor country and that the app is for rich people. That’s a very elitist statement and in extremely poorRead More

We had recently shared a link about the Kendall Jenner Pepsi advert which was, according to most critics and viewers, extremely tone deaf and in pretty bad taste. Here was a successful, rich, beautiful model, from the majority populace, who comes in and solves some sort of a protest with a can of Pepsi. ThisRead More

Praxis Business School is proud to announce that it has been chosen as the Academic Partner by the Government of Andhra Pradesh to deliver the one-year full-time post graduate program in Business Analytics at the International Institute of Digital Technologies (IIDT) on Sri Venkateswara University campus, Tirupati. The Andhra Pradesh Government has identified the IIDTRead More

Over the past decade, Durga Pujo has transformed from a festival into an industry. We’ve all noticed the transformation, but it was so smoothly executed by various corporate bodies that we didn’t even feel the transformation happen. Do you remember Pujo in 2006? It maybe a tad blurry, but Panchami surely wasn’t such a bigRead More

If you are an avid Thums Up fan and a brand loyalist like I am, you are bound to have faced one of the following situations: You walk into a shop and ask for a bottle of Thums Up and the shopkeeper tries to sell you a Coke or a Pepsi, instead… sometimes even aRead More

It is believed that in a particular product category (detergent, beer, cars, soaps, etc.) there is space for only two or three dominating brands in a consumer’s mind. Let’s say you’re asked to think about brands of potato chips. Well, I can tell that Lays is on your list for sure, followed by Uncle ChipsRead More

You may beat Inky, Pinky, Blinky and Clyde, boredom and your bladder but you will not beat binary. Who is Inky, Pinky, Blinky and Clyde you ask? Well, they are the ghosts who relentlessly chase Pac-Man, like our greatest regrets constantly chase us, but that is another story. Although, designed to be an infinite game,Read More

Taxi, Ballygunge jayega?   Surge Pricing has been a matter of some concern and much controversy in our part of the world, actually in a lot of places really. And given the time of the year, especially if you are in Calcutta, it’s safe to (mis)quote Ned Stark. Surge price is coming!   So, whatRead More

The thing with humans is that they are notoriously fragile. One little mishap, a small insect bite, sometimes just a change of weather and they find themselves sick, injured or in a hospital. And, worse, science hasn’t yet caught up with creating artificial substitutes for the body. If we need blood, it has to beRead More