VOLVO STEALS THE SUPER BOWL WITH DIGITAL MARKETING
19 April, 2016

“Volvo gets mileage from other car commercials.” -Advertising Age.   Super Bowl Sundays is a big deal for American advertisers. It is a time when even otherwise stringent companies are more than generous with their finances as to advertisement. Automobile companies spend a fortune (close to $5 million) on television…

Marketing Misadventures Part 1
13 April, 2016

Considering how we are a business school and Marketing is such a big part of business, we are starting this new series titled Marketing Misadventures. We would write about real world examples on how companies, more often than not, huge companies with professional marketing teams, messed up in the silliest,…

The Elon Musk Leadership Model: 3 Key Steps To Building Radical Brand Evangelism
7 April, 2016

This article originally appeared on Forbes and is written by Simon Mainwaring Last week, Elon Musk unveiled the much-anticipated Tesla Model 3, which is set for release in 2017 at a starting price of $35,000. Much has been written about the car itself, encompassing everything from its affordable price point to its…

How a band became a brand
5 April, 2016

There’s a lot of enigma surrounding a music manager’s job. One of the common misconceptions is that a music manager is essentially an event organiser – undeniably, a very important aspect of the job – but a music manager is so much more than that. Instead of going into details…

The story of alu-posto and opium trade: An Article from the Indian Express by Pritha Sen
5 April, 2016

Can a residual by-product of the opium plant become a highly prized spice? It can. Ask any Bengali what he or she has had for lunch, and more often than not the answer will be Alu-Posto (potatoes in poppy seed paste). Or, maybe, it could be kancha posto (raw poppy-seed…

Start-Ups That Last: An article from Harvard Business Review
4 April, 2016

This article appeared in the Harvard Business Review. It can be found at Start-Ups That Last. Why do so many start-ups that seem to have it all—customers, cash, a promising outlook—run off the rails? Ask a venture capitalist, and you’ll probably hear that they have trouble “scaling.” What does that mean,…

Money Ball – Science of Sports Analytics
4 April, 2016

Rohit Sharma shouldn’t open, Rahane is far better. Torres for £50 million, Chelsea must be crazy! Lakers letting Shaq go? It makes no sense. Every one of us, sports fans, would ideally like to be a selector. We know what is best for our teams and only if we had…

Praxis Business School launches the flagship 1 year PGP in Business Analytics in Bangalore
24 March, 2016

This news article written by Bhasker Gupta appeared in www.analyticsindiamag.com on March 10, 2016. The complete article may be accessed here - http://analyticsindiamag.com/praxis-business-school-launches-1-year-full-time-analytics-program-bangalore/ The global trend of demand for talented analysts outstripping supply remains true – and Analytics is becoming a career magnet with professionals moving into the field from other…

17 Predictions About The Future Of Big Data Everyone Should Read
16 March, 2016

This article by Bernard Marr was published on www.forbes.com on March 15, 2016. Almost everyone can agree that big data has taken the business world by storm, but what’s next?  Will data continue to grow?  What technologies will develop around it? Or will big data become a relic as quickly as the next…

The Smartphone and the Internet of Things
21 December, 2015

This blog is written by Dr. Prithwis Mukherjee – Program Director, Business Analytics. For more blogs, please visit his blog page – www.yantrajaal.com All of us are familiar with the Internet and the “World Wide” Web that has disrupted business models by connecting people in new and often unimaginable ways.…