Battle of the Colas!
5 September, 2016

This is the story of two ancient superpowers and a rivalry that began at the turn of the last century. And by ancient we mean just a bit more than a hundred years.   Theirs has always been a game of one-upmanship, a cutthroat competition that though began in the…

2 Must-Reads for Marketers/Advertisers
Strong Marketing Foundation
3 September, 2016

Some people sell things. Marketers and advertisers also change things for the better. If you keep this basic tenet in mind, branding is going to be a cinch. You will find yourself designing campaigns that endure, leave an impression, drive not only sales but also add value for your customers…

No, I am your advert.
29 August, 2016

This is a wonderfully funny and touching advert. It is not just hilarious but has a brilliant reference and is sprinkled with a tinge of nostalgia.   KISS FM is a radio channel and it is important to note that their business isn't audio cassettes, their business is songs and…

Top Placement!
24 August, 2016

You are young and impressionable and stumble upon the film with the coolest characters; the handsome and confident lead, the equally fearless frenemy and the strong, beautiful heroine. The hero does things his way, rides a bike, flies a fighter jet and romances his instructor. Top Gun was the epitome…

Real Estate to Plumbing and Mushrooms
22 August, 2016

This gentleman here, M Seagle, is an American businessman and Real Estate developer and has been involved in numerous projects since the 1950s in the Seattle area. He owned a private asphalt construction business which he sold off in 1998 to the Irish concern CRH plc, for integration into its…

When The US Wins, McDonald’s Loses!
22 August, 2016

We wrote about the 84 Olympics yesterday, and today we are writing about the marketing misadventure that went along with it. McDonald's went all-in with their sponsorship of the Games and announced the "If the US win, you win" campaign. Customers got scratch cards with an event printed on them…

Los Angeles 1984: The Olympics That Financially Changed the Games!
19 August, 2016

Los Angeles 1984 went a long way in securing the future of Olympic Games. It was and still is the most financially profitable Games. After the disaster that the Montreal Games were, in monetary terms, no other city was willing to bid for the Olympics. Tehran, the only other city…

Financial Legacy of the Montreal Olympics
12 August, 2016

The Olympics are in your town, that’s gotta be great, right. Except, Montreal may not agree with you. You see, 1976 Montreal Olympics was a disaster, in terms of the business of sport. The city was still paying for the event in 2006. Thirty years, thirty years is what it…

Social Proof!
9 August, 2016

Remember, as a kid, when you tried to justify something you shouldn't have done by saying that all the other kids were doing it too. And your mom's response was, "agar tere dost kunwein mein ja kudegenge, toh tu bhi kudega?" Well turns out you are very likely to jump…

The Viral Witch Project
5 August, 2016

Remember The Blair Witch Project? The film released in 1999 but the rumours started in 1998 and it certainly wasn't limited to American audiences. School kids were talking about how this was a true story and how disturbing it was.   For those of you who need a reminder, The…