Blogs

VOLVO STEALS THE SUPER BOWL WITH DIGITAL MARKETING

“Volvo gets mileage from other car commercials.” -Advertising Age.   Super Bowl Sundays is a big deal for American advertisers....

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Marketing Misadventures Part 1

Considering how we are a business school and Marketing is such a big part of business, we are starting this...

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The Elon Musk Leadership Model: 3 Key Steps To Building Radical Brand Evangelism

This article originally appeared on Forbes and is written by Simon Mainwaring Last week, Elon Musk unveiled the much-anticipated Tesla Model 3,...

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How a band became a brand

There’s a lot of enigma surrounding a music manager’s job. One of the common misconceptions is that a music manager...

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The story of alu-posto and opium trade: An Article from the Indian Express by Pritha Sen

Can a residual by-product of the opium plant become a highly prized spice? It can. Ask any Bengali what he...

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Start-Ups That Last: An article from Harvard Business Review

This article appeared in the Harvard Business Review. It can be found at Start-Ups That Last. Why do so many start-ups...

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