In Which Nike Just Did It!
19 May, 2016

Nike is pretty much the biggest sportswear company in the world and if not the biggest, definitely in the top three. As a result, Nike almost exclusively uses top athletes as their brand ambassadors. Nike has a long-standing history of being endorsed by top athletes, and in the early stages,…

WOULD YOU SACRIFICE 10 FRIENDS FOR A BURGER?
3 May, 2016

In 2009, about 82,000 Americans terminated around 230,000 friendships on Facebook for free burgers, all within the span of a week. Whopper sandwiches are allegedly "America's favourite burger" according to Burger King, the manufacturer of the product. Burger King launched a promo Facebook app in 2009 in order to test their own claim. Anyone…

HEINEKEN ACTIVATES A VOICE IN YOUR HEAD
1 May, 2016

You walk into a liquor shop and you're deciding what to buy. You see a big green spot on the floor inviting you to stand on it and "open your world". How can you resist? You step in and you hear a voice in your head. "Hey there good looking. Yes,…