When The US Wins, McDonald’s Loses!
22 August, 2016

We wrote about the 84 Olympics yesterday, and today we are writing about the marketing misadventure that went along with it. McDonald's went all-in with their sponsorship of the Games and announced the "If the US win, you win" campaign. Customers got scratch cards with an event printed on them…

Los Angeles 1984: The Olympics That Financially Changed the Games!
19 August, 2016

Los Angeles 1984 went a long way in securing the future of Olympic Games. It was and still is the most financially profitable Games. After the disaster that the Montreal Games were, in monetary terms, no other city was willing to bid for the Olympics. Tehran, the only other city…

Financial Legacy of the Montreal Olympics
12 August, 2016

The Olympics are in your town, that’s gotta be great, right. Except, Montreal may not agree with you. You see, 1976 Montreal Olympics was a disaster, in terms of the business of sport. The city was still paying for the event in 2006. Thirty years, thirty years is what it…

Social Proof!
9 August, 2016

Remember, as a kid, when you tried to justify something you shouldn't have done by saying that all the other kids were doing it too. And your mom's response was, "agar tere dost kunwein mein ja kudegenge, toh tu bhi kudega?" Well turns out you are very likely to jump…

The Viral Witch Project
5 August, 2016

Remember The Blair Witch Project? The film released in 1999 but the rumours started in 1998 and it certainly wasn't limited to American audiences. School kids were talking about how this was a true story and how disturbing it was.   For those of you who need a reminder, The…

The Story of the two Italians – Ferruccio and Enzo
30 July, 2016

Ferruccio was a born to a family of grape farmers in Northern Italy. During the war, he was stationed at the island of Rhodes and quickly earned himself a reputation for repairing army vehicles with whatever parts were available.   After the war, his interest and expertise led him to…

The Spirit of Love
27 July, 2016

Long ago there was this nobleman who was in love with a commoner, John Walter Edward Douglas-Scott-Montagu (second Baron Montagu of Beaulieu) fell in love with his secretary Eleanor Velasco Thornton (Thorn). Theirs’ was a sad love story, which remained hidden and their courtship secret, until her death on board…

Time as a motivating factor!
21 July, 2016

What motivates a person most? If you put your faith in Hollywood or Bollywood films, it’s always (not very insane) amounts of money. Characters, usually the evil ones, are willing to go through convoluted schemes (and the consequent danger of bodily harm) to get their hands on the prize –…

Woman Power – From the Company Named After the Goddess of Victory.
18 July, 2016

Do you know these following women? Well, at least you know one? Deepika Padukone, right? Yes, she’s not really known as an athlete but she did play badminton once upon a time before venturing into acting. Her sister is a golfer, though and her father obviously was an accomplished badminton…

Pokémon Go (and get me more business)!
11 July, 2016

Pokémon, a media franchise that enamoured an entire generation of kids. And let’s face it, adults too. The franchise was created by Satoshi Tajiri in 1995 and was created as a pair of video games for Game Boy. It was then adapted into films and an animated series and has…