Sharpening a technology edge – Part 1
Part 1 While negative business trends as a fallout from the pandemic will continue for years to come, we must leverage emerging technologies to navigate such uncertainties It has been over two years since the pandemic created an unparalleled turbulence in our lives. Just when things were about to normalise, the world was engulfedin a […]
Indian startups see salary normalisation
The latest RazorpayX Payroll Report reveals the ambivalence faced by start-ups as CXO hiring’s are cut and gig-workers encouraged – while tech rules as ever There has been a perceptible shift, of late, in the way Indian start-ups regarded hiring and remuneration. This change has markedly revealed itself in the last one-year period, as India […]
Marketing with ML – Part I
Part 1: Uplifts, Recurring Purchases and Starbucks The evolving role of machine learning in marketing is transforming how businesses work – it is now an indispensable tool in remaining competitive. In 2019, American bank JP Morgan Chasepartnered with AI-powered text generator Persado in a five-year deal to improve its marketing copies. In its pilot program, […]
Big Tech builds on core strength for Metaverse play
Gaming is a key focus as big tech players expand virtual content to attract consumers to metaverse platforms Big tech companies are largely entering the metaverse by expanding on core products and business units instead of building entirely new ones – according to new research from CB Insights. Semiconductor company Qualcomm is developing chips for […]
Marketing with ML – Part II
Part 2: Churn Rates, Dynamic Pricing and Customer Analysis The evolving role of machine learning in marketing is transforming how businesses work – it is now an indispensable tool in remaining competitive. Here’s the second part: Consider the case of US e-commerce giant Ebay: To engage with its millions of subscribers, the company has to […]
Forensic and employment verification agencies to curb moonlighting
However, the debate is wide open and there is still no clear consensus on which side to take asrecruiters and legal experts themselves stand divided The pandemic threat is now gradually receding, and life is trying to resume its normal rhythm. But it’s still not business-as-usual for the IT industry, which is witnessing an unprecedented […]
The Big Poach – Adidas vs Puma
What is common between Manchester City, Neymar and Christian Pulisic from the footballing world, F1 racer Lewis Hamilton, chess grandmaster Magnus Carlsen and Olympic athletes Karsten Warholm and Armand Duplantis? Once-Puma-now-Adidas CEO, Bjørn Gulden, of course. Read on to know more: Outside of Adidas signing off from Kanye West’s Yeezy business worth about $1.5 billion […]
AI, IoS, Metaverse transform food industry – Part I
The future of the food industry involves a major technology transformation with a variety of players delivering a new kind of experience to consumers The food industry, especially fast foods and restaurants are poised for a major technology transformation that ranges from robotic services to electronic tongue that transmits taste across the Internet. Researchers at […]
Praxis adopts a girls team at Brahmaputra Volleyball League 2022
Praxis Business School is proud to be part of the Brahmaputra Volleyball League (BVL) again by adopting the Chandrapur Under-16 Girls team from Kamrup Metro district. After adopting a club in 2021, Praxis took a step ahead to adopt a girl’s team and sponsor personalized jerseys for the team for BVL 2022. Brahmaputra Volleyball League […]
How Safe is the Metaverse? – Part I
Part I: The concerns The metaverse will transform most aspects of our experiences, but monitoring it is proving to be a challenge and it just cannot possibly be considered safe: The metaverse has emerged as the next frontier to target, and it is here to stay. Developers are already hooked to the idea. Big Tech […]