SOCIAL MEDIA LASHES OUT AT OLA CABS FOR SEXIST AD
Ola’s #ChaloNiklo was a great ad campaign. It capitalized on the urgency of getting a cab on time. Communicated through relatable instances from our daily lives, it hit the nail right on the head. Late for work after you fell asleep at a party? Chalo Niklo. Had an embarrassing moment at a gathering/party? Chalo Niklo. […]
THE ONE WITH PEPSI & THE FIGHTER JET
If you remember anything about the 90s, you’ll surely remember the garish fashion and the gratis articles given out with every other FMCG product. So, sometime in the 90s Pepsi came up with a contest wherein you could earn ‘Pepsi Stuff’ in lieu of ‘Pepsi Points’. Pepsi Points could be earned by drinking Pepsi or […]
VOLVO STEALS THE SUPER BOWL WITH DIGITAL MARKETING
“Volvo gets mileage from other car commercials.” -Advertising Age. Super Bowl Sundays is a big deal for American advertisers. It is a time when even otherwise stringent companies are more than generous with their finances as to advertisement. Automobile companies spend a fortune (close to $5 million) on television commercials for the Super Bowl. […]
Marketing Misadventures Part 1
Considering how we are a business school and Marketing is such a big part of business, we are starting this new series titled Marketing Misadventures. We would write about real world examples on how companies, more often than not, huge companies with professional marketing teams, messed up in the silliest, most insensitive ways in trying […]
The Elon Musk Leadership Model: 3 Key Steps To Building Radical Brand Evangelism
This article originally appeared on Forbes and is written by Simon Mainwaring Last week, Elon Musk unveiled the much-anticipated Tesla Model 3, which is set for release in 2017 at a starting price of $35,000. Much has been written about the car itself, encompassing everything from its affordable price point to its standard autopilot feature. Yet perhaps […]
How a band became a brand
There’s a lot of enigma surrounding a music manager’s job. One of the common misconceptions is that a music manager is essentially an event organiser – undeniably, a very important aspect of the job – but a music manager is so much more than that. Instead of going into details about the job, let’s have […]
The story of alu-posto and opium trade: An Article from the Indian Express by Pritha Sen
Can a residual by-product of the opium plant become a highly prized spice? It can. Ask any Bengali what he or she has had for lunch, and more often than not the answer will be Alu-Posto (potatoes in poppy seed paste). Or, maybe, it could be kancha posto (raw poppy-seed paste) with generous amounts of […]
Start-Ups That Last: An article from Harvard Business Review
This article appeared in the Harvard Business Review. It can be found at Start-Ups That Last. Why do so many start-ups that seem to have it all—customers, cash, a promising outlook—run off the rails? Ask a venture capitalist, and you’ll probably hear that they have trouble “scaling.” What does that mean, though? VCs typically describe it […]
Money Ball – Science of Sports Analytics
Rohit Sharma shouldn’t open, Rahane is far better. Torres for £50 million, Chelsea must be crazy! Lakers letting Shaq go? It makes no sense. Every one of us, sports fans, would ideally like to be a selector. We know what is best for our teams and only if we had a say in the team […]
Praxis Business School launches the flagship 1 year PGP in Business Analytics in Bangalore
This news article written by Bhasker Gupta appeared in www.analyticsindiamag.com on March 10, 2016. The complete article may be accessed here – http://analyticsindiamag.com/praxis-business-school-launches-1-year-full-time-analytics-program-bangalore/ The global trend of demand for talented analysts outstripping supply remains true – and Analytics is becoming a career magnet with professionals moving into the field from other disciplines. It is therefore obvious […]