Arunava Dalal has over 23 years of overall experience, including 5 years as Marketing faculty member. His industry expertise spans 18 years in the Marketing of products, New Product Development & leading and managing Channel Sales for organizations like Vodafone, Airtel, MTS India, Ashok Leyland. He has organized market studies, analyzed competitive moves & developed counters, reformed product packaging based on market needs, campaigned & enhanced brand visibility, resulting in enhanced market share and handled product management. His papers have been published in international journals and are listed in ABDC, Web of Science, and Scopus. His interest areas are brand management, consumer behaviour and areas related to sustainable marketing as he is interested in how people act as consumers, and how to market in a way that is good for the environment.