Prasenjit has been one of the most prominent market researchers of the country in the last decade. He was the Associate Director and Branch Head of Nielsen‘s Customized Research setup in Kolkata and the Group Business Director of IMRB International. Prasenjit’s expertise lies in the research of consumers across product categories and services like Media, Personal Care, Cigarettes, Paints, Telecom, Banking and Finance. He consults and trains corporates in areas related to Marketing Research and Analytics. He also teaches courses in the areas of Marketing Research and Marketing Analytics at IIM Amritsar, GIM Goa.