The Industry of Durga Pujo
15 October, 2016

Over the past decade, Durga Pujo has transformed from a festival into an industry. We’ve all noticed the transformation, but it was so smoothly executed by various corporate bodies that we didn’t even feel the transformation happen. Do you remember Pujo in 2006? It maybe a tad blurry, but Panchami…

Thums Up > Coke & Pepsi
14 October, 2016

If you are an avid Thums Up fan and a brand loyalist like I am, you are bound to have faced one of the following situations: You walk into a shop and ask for a bottle of Thums Up and the shopkeeper tries to sell you a Coke or a…

The Time When 7 Up Dethroned Coke & Pepsi
3 October, 2016

It is believed that in a particular product category (detergent, beer, cars, soaps, etc.) there is space for only two or three dominating brands in a consumer’s mind. Let’s say you’re asked to think about brands of potato chips. Well, I can tell that Lays is on your list for…

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