Marketing Misadventures Part 1
13 April, 2016

Considering how we are a business school and Marketing is such a big part of business, we are starting this new series titled Marketing Misadventures. We would write about real world examples on how companies, more often than not, huge companies with professional marketing teams, messed up in the silliest,…

The Elon Musk Leadership Model: 3 Key Steps To Building Radical Brand Evangelism
7 April, 2016

This article originally appeared on Forbes and is written by Simon Mainwaring Last week, Elon Musk unveiled the much-anticipated Tesla Model 3, which is set for release in 2017 at a starting price of $35,000. Much has been written about the car itself, encompassing everything from its affordable price point to its…

How a band became a brand
5 April, 2016

There’s a lot of enigma surrounding a music manager’s job. One of the common misconceptions is that a music manager is essentially an event organiser – undeniably, a very important aspect of the job – but a music manager is so much more than that. Instead of going into details…

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