THE ONE WITH PEPSI & THE FIGHTER JET
20 April, 2016

If you remember anything about the 90s, you’ll surely remember the garish fashion and the gratis articles given out with every other FMCG product. So, sometime in the 90s Pepsi came up with a contest wherein you could earn ‘Pepsi Stuff’ in lieu of ‘Pepsi Points’.  Pepsi Points could be…

VOLVO STEALS THE SUPER BOWL WITH DIGITAL MARKETING
19 April, 2016

“Volvo gets mileage from other car commercials.” -Advertising Age.   Super Bowl Sundays is a big deal for American advertisers. It is a time when even otherwise stringent companies are more than generous with their finances as to advertisement. Automobile companies spend a fortune (close to $5 million) on television…

Marketing Misadventures Part 1
13 April, 2016

Considering how we are a business school and Marketing is such a big part of business, we are starting this new series titled Marketing Misadventures. We would write about real world examples on how companies, more often than not, huge companies with professional marketing teams, messed up in the silliest,…