Is the Pandemic Economic Boom Over?

Is the Pandemic Economic Boom Over?

As the pandemic economy resets, tech layoffs rise and even start-ups are talking profit

The exuberance of a pandemic-induced growth of tech companies and start-ups is facing a harsh reality check. Netflix is losing subscribers in hundreds and thousands; Zoom’s stock price is down over 80% from the pandemic highs; the nearly invincible Amazon announced its first loss since 2015 as sales slowed, costs rose, and its investment in electric vehicle company Rivian wiped out profits.

Start-ups now talk real profits

Even start-ups with dizzying valuations like Uber are now talking about showing real profits. Closer home, TechEd unicorns are foraying into offline coaching and laying off employees in the face of mounting losses. During the pandemic, most of these companies – with huge VC and IPO finances at their disposal – went in for aggressive market-share-capturing strategies. But now, as the pandemic weakens in major markets and people crave for social contact once again, the platform companies and service aggregators are perhaps seeing the end of a honeymoon period.

Amazon’s revenues grew at a sluggish 7% in the first quarter to $116.4bn – its slowest growth rate in nearly two decades. It lost $3.8bn for the quarter compared with a profit of $8.1bn during the same period a year ago. The company warned there may be more losses ahead. For the current quarter, Amazon expects operating income between a loss of $1bn and a gain of $3bn, compared with $7.7bn in the second quarter of 2021.

Need to show the money

Uber’s chief executive, Dara Khosrowshahi, has emailed employees with an arresting message: “we need to show them the money.”Mangling his metaphors, Khosrowshahi explained that the market was experiencing a “seismic shift” and the “goalposts have changed.” The ride-hailing and food delivery company’s priority must now be to generate free cash flow. “We are serving multitrillion-dollar markets, but market size is irrelevant if it doesn’t translate into profit,” he wrote.

For the boss of Uber to be trumpeting cash flow and profit would once have seemed about as likely as Elon Musk shouting about the benefits of personal humility and petrol-fuelled cars. No company has been more emblematic of the long, crazy, capital-doped bull market in technology stocks than Uber. Founded in 2009, the company floated a decade later at a valuation of $76 billion without recording a single quarter of profits. Its belated conversion to financial orthodoxy shows the extent markets have transformed since the turn in the interest rate cycle and the crash of the tech-heavy Nasdaq market, which dropped 26% this year.

Netflix lost 200,000 subscribers

During the first quarter of 2022, Netflix recorded a net loss of 200,000 subscribers to its streaming service for the first time in over a decade; however, Netflix remains the leader in SVOD services. According to Parks Associates OTT Tracker data, Netflix maintains an estimated 67 million customers in the United States. Netflix executives claim to have 222 million paying subscribers worldwide, but estimate an additional 100 million using a shared password to gain access to the service.

A comeback plan

To mitigate the revenue loss from this quarter’s decrease in subscriptions, Netflix announced two strategies: focusing on password sharing and launching an AVOD (Advertising-Based-Video-On-Demand) tier service. The account sharing plan that Netflix is proposing would potentially allow customers to opt-in but is likely a few years away for those in the United States. An AVOD service where customers subscribe to an ad-supported version of the service at a lower price point is also being discussed. Parks Associates’ latest data show that 27% of internet households watch ad-based (AVOD or FAST) OTT services. Consumers are enticed by AVOD and FAST services because it allows them to access a massive content library at no extra cost to them, but it would also allow brands and advertisers to collaborate and capture a significant portion of marketing and advertising budgets.

Zoom lost market capitalization

Since the beginning of this year, Zoom has lost about half of its market capitalization—dropping from $54 billion to $27 billion alongside a declining stock market. Zoom became a household name in March 2020 as millions of people were suddenly forced to work from their kitchens and bedrooms. Although video conferencing was far from a new technology, Zoom became the preferred application for almost every form of workplace communication. Two years later, travel restrictions are easing, the tech market is sagging amid rising interest rates, and Zoom’s stock price has fallen to pre-pandemic levels – down 83% from its all-time high in October 2020.

Only 18 of 100 Indian unicorns are profitable

Only 18 of the 100 unicorns from India are making profits, while the rest are in deep red. Hospitality brand Oyo, B2B e-commerce platform Udaan, and e-commerce marketplace Flipkart (acquired by Walmart) were the top three loss-making unicorns with more than Rs 2,000 crore loss each in FY21. EdTechstart-upEruditus was the newest among the top 10 groups to post losses close to the top three companies.

The days of unbridled growth fuelled by easy money seems to be over for Indian unicorns. Since the beginning of 2022, at least 5,600 start-up employees have been impacted by cutbacks, termination of contracts, and layoffs. From unicorns such as Unacademy and Vedantu to global tech companies in India and growth-stage start-ups, such as Furlenco and Trell, the tech industry is going through a phase of rationalization after the funding boom of 2021. The spate of layoffs has prompted many to question some of the expansion over the past couple of years, with labels such as “reckless” and “unplanned” being attached to these expansion sprees.

Hirings hit

The global tech sector, which boomed during the pandemic, is showing signs of tightening its finances and the move is hitting employees first. Facebook parent company Meta is pausing hiring and scaling down some recruitment plans. Amazon’s CFO told analysts on the company’s earnings call that its warehouses have become “overstaffed,” following a large hiring spree during widespread lockdowns when consumers increasingly relied on online shopping. Uber’s CEO told employees in a message obtained by CNBC that the company would “treat hiring as a privilege and be deliberate about when and where we add headcount,” adding, “We will be even more hardcore about costs across the board.”

Know more about our Top Ranked PGDM in Management, among the Best Management Diploma in Kolkata and West Bengal, with Digital-Ready PGDM with Super-specialization in Business AnalyticsPGDM with Super-specialization in Banking and Finance, and PGDM with Super-specialization in Marketing.

© 2024 Praxis. All rights reserved. | Privacy Policy
   Contact Us