The TiVo Prankvert
26 June, 2017

Last week we wrote about Prankvertising, this week we are sharing an example (click on the link at the end of this post) of such. In this 'prankvert', TiVo pranks movie goers by inserting a commercial in the middle of the film. The point being, that no one likes their…

Prankvertising
21 June, 2017

Advertising is, in the very basic sense, a means to communicate with consumers, both current and potential, by a company to publicise its products and services. It is a very dynamic concept and has evolved through the ages. From print to audio to visual and so on! Pranks on the…

The Miracle of Eden: Management lessons.
14 June, 2017

Cricket is arguably India's most popular sport and it's as much a game of bat and ball as it is of strategies and planning. Cricket, like most, sports demands not just skills in the sporting department but also requires exceptional management skills. And these management skills are not just restricted…

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