Freeze!

Freeze! Is a recruitment video (available on our Facebook page) by New Zealand Police and is a fantastic example of how such videos should be made. The video feels like a real Hollywood movie but stars actual New Zealand cops, their parkour skills are on display as is their surprisingly brilliant comic timing and presence.Read More

Snickers and the Dave Media Stunt

When you want to make a creative advertisement and in your quest to do so, you go the full hog and make something absolutely brilliant! That is exactly what Snickers did, they took their tried and tested tagline, teamed up with a telly channel and made an amazing advert! Dave is a British network thatRead More

Go Market Research Yourself!

9Gag is a Hong Kong based cross-platform social media which primarily deals in memes and .gifs as well as rage comics. It has immense reach, more than 150 million users around the globe, besides millions of followers on Facebook, Instagram and Twitter. Would You Rather is an old and popular party/conversation game wherein participants areRead More

Herbs and Spices!

Some of human history’s greatest mysteries include the legend of The Lost City of Atlantis, the identity of Jack the Ripper, the question of what happens after death and so on. But somewhere much further down the list you’ll also find the manufactured culinary mystery of the secret KFC recipe! This legend of their secretRead More

Setback? Or Opportunity!

What do you think of when you think of luxury watches? Craftsmanship, beautiful design, superior quality and high prices. Prices so high that they range anywhere between the cost of a small holiday to that of a car; but in 2015, brothers, Danielius and Matas Jakutis, sought to change all that. They went on KickstarterRead More

Advertisement Pujo!

The city’s biggest festival was recently concluded and it was full of crowds and colours and food and fun! But the other stand out feature of Durga Pujo, other than the pandals and the idols of course, is the sheer amount of marketing, advertising and publicity involved. And we aren’t just talking about the publicityRead More

Game of Group Projects!

So you have been assigned a group project and you must now choose a team that complements your abilities. Choose carefully, for in the Game of Group Project, you either win or you are stuck with a horrible team. Yes, that was a reference to Game of Thrones. Also, yes, to make things interesting, weRead More

Nirma Advert Si Recall!

Do you know what’s common between them? Actresses all? Well, not all of them are. Oh, we get it! They are all members of either the Lok Sabha or the Rajya Sabha or have been at some point. Yes, that’s true. But there’s something else as well. Not got it yet? Think again! Here, weRead More

The iPhone short!

Michel Gondry is a French independent filmmaker who won an Oscar for best original screenplay as one of the writers of Eternal Sunshine of the Spotless Mind. He also directed the film. He has also directed The Green Hornet, Indigo and The Science of Sleep among other films. And from him comes this delightful shortRead More

Prankvertising

Advertising is, in the very basic sense, a means to communicate with consumers, both current and potential, by a company to publicise its products and services. It is a very dynamic concept and has evolved through the ages. From print to audio to visual and so on! Pranks on the other hands are light heartedRead More