Thums Up > Coke & Pepsi

If you are an avid Thums Up fan and a brand loyalist like I am, you are bound to have faced one of the following situations: You walk into a shop and ask for a bottle of Thums Up and the shopkeeper tries to sell you a Coke or a Pepsi, instead… sometimes even aRead More

The Time When 7 Up Dethroned Coke & Pepsi

It is believed that in a particular product category (detergent, beer, cars, soaps, etc.) there is space for only two or three dominating brands in a consumer’s mind. Let’s say you’re asked to think about brands of potato chips. Well, I can tell that Lays is on your list for sure, followed by Uncle ChipsRead More

Game your way to learning something new everyday!

You may beat Inky, Pinky, Blinky and Clyde, boredom and your bladder but you will not beat binary. Who is Inky, Pinky, Blinky and Clyde you ask? Well, they are the ghosts who relentlessly chase Pac-Man, like our greatest regrets constantly chase us, but that is another story. Although, designed to be an infinite game,Read More

Begrudge the surge? Maybe not.

Taxi, Ballygunge jayega? Surge Pricing has been a matter of some concern and much controversy in our part of the world, actually in a lot of places really. And given the time of the year, especially if you are in Calcutta, it’s safe to (mis)quote Ned Stark. Surge price is coming! So, whatRead More

Missing Type Campaign

The thing with humans is that they are notoriously fragile. One little mishap, a small insect bite, sometimes just a change of weather and they find themselves sick, injured or in a hospital. And, worse, science hasn’t yet caught up with creating artificial substitutes for the body. If we need blood, it has to beRead More

Bunny Business!

What is pink, fuzzy and runs on batteries? Bunnies obviously! Specifically the Duracell and the Energizer bunnies. There are differences obviously, first up, the Duracell Bunny is less of a bunny and more of a species. Also, it’s older, existing since the 70s. The Energizer Bunny is more stylish, has larger ears, wears flip flopsRead More

Turnaround, like a Tata!

Mr Praveen Kadle, Managing Director and CEO of Tata Capital Limited. A graduate in Commerce & Accountancy from Bombay University and a Chartered Accountant, Cost & Works Accountant and Company Secretary. He joined the Tata Group in 1996 as the Chief Financial Officer of Tata’s Joint Venture with IBM in India. Later, he was transferredRead More

From Pint to Print!

Ever had a grouse about a (Red) Grouse? Well, Sir Hugh Beaver did. Sir Beaver wasn’t quite convinced whether the Red Grouse was the fastest game bird in Europe. You see, he had been out hunting that afternoon and the hunting party had missed a few Golden Plovers; his argument therefore, was that the PloverRead More

Battle of the Colas!

This is the story of two ancient superpowers and a rivalry that began at the turn of the last century. And by ancient we mean just a bit more than a hundred years. Theirs has always been a game of one-upmanship, a cutthroat competition that though began in the early decades of the lastRead More

2 Must-Reads for Marketers/Advertisers

Some people sell things. Marketers and advertisers also change things for the better. If you keep this basic tenet in mind, branding is going to be a cinch. You will find yourself designing campaigns that endure, leave an impression, drive not only sales but also add value for your customers and to society. Think ofRead More