The Snapchat Saga!
27 April, 2017

The Snapchat Saga! Here’s five reasons why the Snapchat Saga was way over the top! 1. Did Evan Spiegel say what he did? The whole controversy started because Snapchat CEO, Evan Spiegel apparently called India a poor country and that the app is for rich people. That’s a very elitist…

Pepsi United – memed and maimed!
13 April, 2017

We had recently shared a link about the Kendall Jenner Pepsi advert which was, according to most critics and viewers, extremely tone deaf and in pretty bad taste. Here was a successful, rich, beautiful model, from the majority populace, who comes in and solves some sort of a protest with…

The Industry of Durga Pujo
15 October, 2016

Over the past decade, Durga Pujo has transformed from a festival into an industry. We’ve all noticed the transformation, but it was so smoothly executed by various corporate bodies that we didn’t even feel the transformation happen. Do you remember Pujo in 2006? It maybe a tad blurry, but Panchami…

Thums Up > Coke & Pepsi
14 October, 2016

If you are an avid Thums Up fan and a brand loyalist like I am, you are bound to have faced one of the following situations: You walk into a shop and ask for a bottle of Thums Up and the shopkeeper tries to sell you a Coke or a…

The Time When 7 Up Dethroned Coke & Pepsi
3 October, 2016

It is believed that in a particular product category (detergent, beer, cars, soaps, etc.) there is space for only two or three dominating brands in a consumer’s mind. Let’s say you’re asked to think about brands of potato chips. Well, I can tell that Lays is on your list for…

Game your way to learning something new everyday!
30 September, 2016

You may beat Inky, Pinky, Blinky and Clyde, boredom and your bladder but you will not beat binary. Who is Inky, Pinky, Blinky and Clyde you ask? Well, they are the ghosts who relentlessly chase Pac-Man, like our greatest regrets constantly chase us, but that is another story. Although, designed…

Begrudge the surge? Maybe not.
26 September, 2016

Taxi, Ballygunge jayega?   Surge Pricing has been a matter of some concern and much controversy in our part of the world, actually in a lot of places really. And given the time of the year, especially if you are in Calcutta, it's safe to (mis)quote Ned Stark. Surge price…

Missing Type Campaign
19 September, 2016

The thing with humans is that they are notoriously fragile. One little mishap, a small insect bite, sometimes just a change of weather and they find themselves sick, injured or in a hospital. And, worse, science hasn't yet caught up with creating artificial substitutes for the body. If we need…

Bunny Business!
14 September, 2016

What is pink, fuzzy and runs on batteries? Bunnies obviously! Specifically the Duracell and the Energizer bunnies. There are differences obviously, first up, the Duracell Bunny is less of a bunny and more of a species. Also, it’s older, existing since the 70s. The Energizer Bunny is more stylish, has…

Turnaround, like a Tata!
12 September, 2016

Mr Praveen Kadle, Managing Director and CEO of Tata Capital Limited. A graduate in Commerce & Accountancy from Bombay University and a Chartered Accountant, Cost & Works Accountant and Company Secretary. He joined the Tata Group in 1996 as the Chief Financial Officer of Tata's Joint Venture with IBM in…