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Four Analytics Trends to Keep an Eye On In 2018

Where is Analytics heading in 2018? Does the prominence of AI in our day to day lives, democratization of data and advanced analytics keep you excited? Last year was quite an eventful year, with the rise of self-service analytics, IoT analytics and of course chatbots becoming smarter. Having sensed these developments, 2018 should become another yearRead More

The Three Laws

The Three Laws of Robotics are a set of rules devised by the science fiction author Isaac Asimov. Of course, Robots and artificial intelligences do not inherently contain or obey the Three Laws; their human creators must choose to program them in, and devise a means to do so. But with the rise of MachineRead More

Burger King Of Issue Based Adverts!

We have already spoken about companies and organisations taking a stance for what they believe in and have also shared research about how that is often helpful for the brand and that consumers usually appreciate such a stance. Here is another such example. Burger King taking a stance against net neutrality.   Burger King hadRead More

Machine Learning and AI in Small Wonder

Artificial Intelligence is intelligence displayed by machines, in contrast with the natural intelligence displayed by humans and other animals. The term “artificial intelligence” is applied when a machine mimics “cognitive” functions that humans associate with other human minds, such as “learning” and “problem solving”. Machine Learning on the other hand is an extension of ArtificialRead More

Cannae? Yes, you can!

This is the story of the Battle of Cannae, which more than two millennia after it happened, remains the benchmark for leadership and tactics! Leadership and tactics – qualities as important in war as they are in the modern boardroom! The battle was fought between the Romans and the Carthaginians in 216 BC and wasRead More

Freeze!

Freeze! Is a recruitment video (available on our Facebook page) by New Zealand Police and is a fantastic example of how such videos should be made. The video feels like a real Hollywood movie but stars actual New Zealand cops, their parkour skills are on display as is their surprisingly brilliant comic timing and presence.Read More

Snickers and the Dave Media Stunt

When you want to make a creative advertisement and in your quest to do so, you go the full hog and make something absolutely brilliant! That is exactly what Snickers did, they took their tried and tested tagline, teamed up with a telly channel and made an amazing advert! Dave is a British network thatRead More

Go Market Research Yourself!

9Gag is a Hong Kong based cross-platform social media which primarily deals in memes and .gifs as well as rage comics. It has immense reach, more than 150 million users around the globe, besides millions of followers on Facebook, Instagram and Twitter. Would You Rather is an old and popular party/conversation game wherein participants areRead More

Herbs and Spices!

Some of human history’s greatest mysteries include the legend of The Lost City of Atlantis, the identity of Jack the Ripper, the question of what happens after death and so on. But somewhere much further down the list you’ll also find the manufactured culinary mystery of the secret KFC recipe! This legend of their secretRead More

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