Financial Legacy of the Montreal Olympics

The Olympics are in your town, that’s gotta be great, right. Except, Montreal may not agree with you. You see, 1976 Montreal Olympics was a disaster, in terms of the business of sport. The city was still paying for the event in 2006. Thirty years, thirty years is what it took to pay for theRead More

Social Proof!

Remember, as a kid, when you tried to justify something you shouldn’t have done by saying that all the other kids were doing it too. And your mom’s response was, “agar tere dost kunwein mein ja kudegenge, toh tu bhi kudega?” Well turns out you are very likely to jump into the well along withRead More

The Viral Witch Project

Remember The Blair Witch Project? The film released in 1999 but the rumours started in 1998 and it certainly wasn’t limited to American audiences. School kids were talking about how this was a true story and how disturbing it was. For those of you who need a reminder, The Blair Witch Project was thisRead More

The Story of the two Italians – Ferruccio and Enzo

Ferruccio was a born to a family of grape farmers in Northern Italy. During the war, he was stationed at the island of Rhodes and quickly earned himself a reputation for repairing army vehicles with whatever parts were available. After the war, his interest and expertise led him to set up a small carRead More

The Spirit of Love

Long ago there was this nobleman who was in love with a commoner, John Walter Edward Douglas-Scott-Montagu (second Baron Montagu of Beaulieu) fell in love with his secretary Eleanor Velasco Thornton (Thorn). Theirs’ was a sad love story, which remained hidden and their courtship secret, until her death on board the SS Persia (torpedoed duringRead More

Time as a motivating factor!

What motivates a person most? If you put your faith in Hollywood or Bollywood films, it’s always (not very insane) amounts of money. Characters, usually the evil ones, are willing to go through convoluted schemes (and the consequent danger of bodily harm) to get their hands on the prize – which more often than notRead More

Pokémon Go (and get me more business)!

Pokémon, a media franchise that enamoured an entire generation of kids. And let’s face it, adults too. The franchise was created by Satoshi Tajiri in 1995 and was created as a pair of video games for Game Boy. It was then adapted into films and an animated series and has recently come a full circleRead More

Marketing Managed: Jaguar solemnly swears to blow your mind!

Virtual Reality (VR) is the next big thing. It’s supposed to change the way you look at entertainment, quite literally! Watching the telly or gaming on your Playstation might be fun and immersive but wait till you strap on a headset and have an overwhelming experience of simulate reality. Check out some of the availableRead More

Mythbusting: The Importance of Facts – Viral Bill Gates Memes.

William Henry Gates III, the founder of Microsoft, billionaire, philanthropist and according to the internet, a stingy tipper. He is also regularly hailed as a ‘drop out icon’, that he managed to succeed despite being a drop out. We here would like to point out a few obvious things in the interest of education andRead More

The Champions of the World

An unfancied band of underdogs walked out on to the hallowed field on a late June morning almost three decades ago. Their actions for the next few hours on that day dictated the sporting future of their nation. No one thought that the Windies streak of consecutive world cup wins was going to end thatRead More