Post Graduate Diploma in Management in Kolkata

This vertical specialization in Digital Business Management is aimed at preparing professionals in a business environment that is increasingly driven by digital technology. The curriculum and pedagogy are designed to impart knowledge about technologies that are required to manage a business in the digital world. There is a strong focus to learn the relevant technologies to a reasonable depth through intensive hands-on assignments, projects, and case studies backed by a sound background of theory and industry use cases. Students can bag job roles as Product managers, IT Consultant/ Digital transformation consultants, Category manager/ revenue managers in e-commerce companies, Project leads/ scrum masters for agile projects, Digital marketing manager/specialists, Business analysts in the area of Digital Business Management.

Understanding “consumer needs” and sourcing “market-related data” has always been the starting point of all marketing activity. Lately, the importance of these has increased manifold with larger availability of data on consumer transactions, growth in media channels, increase in online buying, and digitization of consumer feedback. Businesses stand to gain substantially if this data on consumer insights and market structures can be mined creatively. Praxis has created a unique course in this fast-growing area of Consumer Insights and Marketing Intelligence by integrating relevant subjects of Marketing, Analytics, IT, and Operations. The program will be relevant for careers in Consumer Insights for several verticals like FMCG, Consumer Durables, Media, Banking, Telecom, and Retail. It will also groom students for roles like Brand Management, Advertising, and Market Research.

This area is facing rapid transformation due to the impact of technology, data, and digitization. Traditional banking and financial services have been affected in the areas of industry structure, the legal/ regulatory environment, service delivery systems, security markets, and customer expectations. The course comprises inputs in the areas of finance, marketing of financial services, security analysis, portfolio management, project appraisal & financing, and retail banking – enabling the students to understand the cross-functional play in the finance industry and preparing them to create successful careers for themselves in this area. Students can bag job roles as Management Trainee, Assistant Manager, Manager in the areas of Commercial Banking, Project Appraisal and Finance, International Finance

Corporate firms and Banks are implementing risk management practices to combat risks arising from the highly integrated and volatile financial markets. There is also an increased focus on Fixed Income Securities, International Finance and Valuation. Praxis has decided to offer a concentration in Financial Risk Management to leverage the demand for well- trained professionals in this field. The curriculum captures both the relevant theory and practice elements.

In this digital age Human resources are at the centre of a company’s digital transformation that instils the HR function to facilitate responsiveness and adaptiveness of activities and structures related to the digital age. Our HRM concentration consists of courses like Competency Based Performance Management, HR Analytics and Strategic Human Resource Management for the Digital Age. This helps the students to build understanding about:

• Develop distinctive competence in terms of performance advantages in the transformed business model;
• Derive detailed inferences by analyzing the HR data through HR analytic tools and techniques;
• Frame and execute agile HR strategies that contribute to business strategies.