Tag Archives: Pepsi

Pepsi United – memed and maimed!

We had recently shared a link about the Kendall Jenner Pepsi advert which was, according to most critics and viewers, extremely tone deaf and in pretty bad taste. Here was a successful, rich, beautiful model, from the majority populace, who comes in and solves some sort of a protest with a can of Pepsi. This was the tone of the advert which did not go well with audiences. It was deemed to be too disrespectful to protesters and an extremely frivolous depiction of serious issues happening around the world now.

Then, there was the United scandal that happened just a few days ago. If ever there was a demonstration of how not to treat your customers, United came out with flying colours. First, they overbooked their flight – standard procedure, then they asked a certain number of passengers to deboard, offering them some compensation in return. A few of the passengers accepted but they still needed to make more room. At which point they decided on a random selection and this is where things got worse. One of the passengers, on refusing to deplane, was forcibly and physically dragged out and even sustained some injuries. You must have read about the fallout after.

And as the internet is wont to do at such times, it swiftly wears its cape and tights (and the underpants over it) and takes on its superhero persona. The internet wasn’t going to forgive United or Pepsi, at least not let them forget and how do they go about that? Well this is the age of the meme and everything can be summarised into a a hilarious sarcastic, self referential and meta response. And here we have one of the funniest and hard hitting of those responses – Kendall Jenner solving the United fiasco with a can of Pepsi!

This should ideally be a lesson to the companies about the power of social media in the information age!

Battle of the Colas!

This is the story of two ancient superpowers and a rivalry that began at the turn of the last century. And by ancient we mean just a bit more than a hundred years.
 
Theirs has always been a game of one-upmanship, a cutthroat competition that though began in the early decades of the last century, really reached its peak after the second world war. The worst decades of the discord were in the last few decades of the 1900s and although it never spilled out into an all out war, it has always threatened to.
 
Considering the influence of these superpowers around the world, most countries have been affected or somehow have been part of the conflict, from India to Latin America. The Twenty First century have seen the rivalry wane a bit, but ever so slightly. The undercurrents are still very palpable.
 
Most of you might have read about this rivalry – given a two word name; first, a four letter word beginning with C and the second a synonym strife. You guessed it right, we are writing about the (in)famous Cola Wars.
 
The tough rivalry between Pepsi and Coca Cola has its roots from the early days – Coke actually had coke (the other, not too legal anymore kind) as an ingredient and though both were initially marketed as healthy drinks, Pepsi presented itself as the healthier option of the two. The decades long tensions, exploded when Pepsi unveiled the Taste Test. Getting volunteers to blind taste the two drinks, Pepsi claimed a moral victory when it was chosen by most tasters as the better drink. Coke messed up by launching the New Coke, almost as a direct consequence of the taste tests and it was widely criticised. Coke went back to ‘Classic Coke’ and Pepsi claimed the episode a decisive victory.
 
The Cola Wars are most infamous for their mutually targeted comparative advertising and have been fought everywhere from your television screens to even space!