Tag Archives: Coca Cola

Battle of the Colas!

This is the story of two ancient superpowers and a rivalry that began at the turn of the last century. And by ancient we mean just a bit more than a hundred years.
 
Theirs has always been a game of one-upmanship, a cutthroat competition that though began in the early decades of the last century, really reached its peak after the second world war. The worst decades of the discord were in the last few decades of the 1900s and although it never spilled out into an all out war, it has always threatened to.
 
Considering the influence of these superpowers around the world, most countries have been affected or somehow have been part of the conflict, from India to Latin America. The Twenty First century have seen the rivalry wane a bit, but ever so slightly. The undercurrents are still very palpable.
 
Most of you might have read about this rivalry – given a two word name; first, a four letter word beginning with C and the second a synonym strife. You guessed it right, we are writing about the (in)famous Cola Wars.
 
The tough rivalry between Pepsi and Coca Cola has its roots from the early days – Coke actually had coke (the other, not too legal anymore kind) as an ingredient and though both were initially marketed as healthy drinks, Pepsi presented itself as the healthier option of the two. The decades long tensions, exploded when Pepsi unveiled the Taste Test. Getting volunteers to blind taste the two drinks, Pepsi claimed a moral victory when it was chosen by most tasters as the better drink. Coke messed up by launching the New Coke, almost as a direct consequence of the taste tests and it was widely criticised. Coke went back to ‘Classic Coke’ and Pepsi claimed the episode a decisive victory.
 
The Cola Wars are most infamous for their mutually targeted comparative advertising and have been fought everywhere from your television screens to even space!

Bond with a difference!

 

The name’s Bond, James Bond! A line that is as iconic as the character, a line that has launched a thousand ships an entire franchise of films and a line that has been spoken by some of the most famous faces in Hollywood.

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And the specific franchise has an estimated worth of $20 billion. That’s about twenty five round trips to the moon or somewhere around twenty AC Milans. It’s a lot of money is what we are saying.

But all these actors, share a common trait, they are all Caucasian and male. Something that is expected, given that Bond holds the rank of a commander in the Royal Navy and works for the British Intelligence service. And most importantly because, the character’s creator, Ian Fleming intended him to be thus.

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Aside:  Ian Fleming borrowed the character’s name from the author of Birds of the West Indies, American ornithologist James Bond.

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Now, that Daniel Craig, the latest to play the character, is all set to hang up his Bond boots, there’s much speculation as to who would be next. While it’s safe to assume that another familiar and possibly British actor will take over the role, there’s also a lot of buzz about some refreshing and fresh casting choices.

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The two actors making the most noise are Gillian Anderson and Idris Elba. If either is cast, it would be a historic first, a black Bond or a female Bond. And if you ask us, we would say it’s about time too.

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However, one needs to ask oneself, will the audience appreciate the change and if they do, how many will. Because at the end of the day, this needs to make business sense. If you remember the New Coke incident. Where an overwhelming number of the sample size had rated New Coke higher in blind taste tests but the market rejected the beverage the moment it was launched. Audiences are usually comfortable with the status quo.

On the other hand, a lot of characters have been reinvented over time, Kaa from Jungle Book went from Mowgli’s friend to a villain and also had a gender change in the most recent adaptation. Thor also turned into a woman in the comics and perhaps the most famous is Nick Fury, who, after being portrayed by Samuel L Jackson, has also had a race change in the comics.

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Would you rather see Shere Khan as Bond or Dana Scully? Or would you go with someone else, someone more time tested? Let us know your choices and your reasons.