Prasenjit has been one of the most prominent market researchers of the country in the last decade. He was the Associate Director and Branch Head of Nielsen‘s Customized Research setup in Kolkata and the Group Business Director of IMRB International.
Prasenjit’s expertise lies in the research of consumers across product categories and services like Media, Personal Care, Cigarettes, Paints, Telecom, Banking and Finance. He consults and trains corporates in areas related to Marketing Research and Analytics. He also teaches courses in the areas of Marketing Research and Marketing Analytics at IIM Kolkata, GIM Goa, JU and CMI.
From 1999 to 2007, PD worked in different divisions of ACNielsen ORG-MARG, in Mumbai and Kolkata, and eventually became the Associate Director and Branch Head of Nielsen‘s Customized Research setup in Kolkata.
Later, he was with IMRB International as Group Business Director. His expertise lies in researching consumers from diverse range of product categories and services like Media, Personal Care, Cigarettes, Paints, Telecom, Banking and Finance. Prasenjit is an M.Sc in Applied Mathematics from Jadavpur University and a PGDM in Marketing from GIM, Goa. He currently consults and trains corporates in areas related to Marketing Research and Marketing Analytics. He is an Adjunct Professor in Praxis Business School. He also teaches Marketing Research and related areas in IIM Cal, GIM Goa, JU and CMI.
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