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Prasenjit Das Purkayastha

M.Sc Applied Mathematics (J.U),
PGDM (Goa Institute of Management)

Prasenjit, known to most as PD in the corporate world, has been one of the most prominent market researchers of the country in the last decade. He has worked in the top three multinational MR agencies of India – The Nielsen Company, TNS and IMRB International for 13 years in different functional and leadership roles.

Education
  • M.Sc (J.U)
  • PGDM (Goa Institute of Management) Marketing Research Area
Academic Experience

Prasenjit has been one of the most prominent market researchers of the country in the last decade. He was the Associate Director and Branch Head of Nielsen‘s Customized Research setup in Kolkata and the Group Business Director of IMRB International. Prasenjit’s expertise lies in the research of consumers across product categories and services like Media, Personal Care, Cigarettes, Paints, Telecom, Banking and Finance. He consults and trains corporates in areas related to Marketing Research and Analytics. He also teaches courses in the areas of Marketing Research and Marketing Analytics at IIM Kolkata, GIM Goa, JU and CMI

Research Paper

From 1999 to 2007, PD worked in different divisions of ACNielsen ORG-MARG, in Mumbai and Kolkata, and eventually became the Associate Director and Branch Head of Nielsen‘s Customized Research setup in Kolkata.

Later, he was with IMRB International as Group Business Director. His expertise lies in researching consumers from diverse range of product categories and services like Media, Personal Care, Cigarettes, Paints, Telecom, Banking and Finance. Prasenjit is an M.Sc in Applied Mathematics from Jadavpur University and a PGDM in Marketing from GIM, Goa. He currently consults and trains corporates in areas related to Marketing Research and Marketing Analytics. He is an Adjunct Professor in Praxis Business School. He also teaches Marketing Research and related areas in IIM Cal, GIM Goa, JU and CMI.

Faculty

Amit Parakh

B.Com (Hons), ACA, CS,
PGDM (IIM Ahmedabad)

Amit has worked extensively in the banking and equity research…

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Atanu Ghosh

B.E. (JU),
PGDM (IIM Calcutta)

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Charanpreet Singh

B.Tech (IIT Kanpur),
MBA (University of Iowa)

He is a member of the Marketing sub-committee at the…

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Dr Sayantan Kundu

B.Tech (University of Kalyani),
MBA (IIT Kharagpur), Fellow of IIM Calcutta

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Dr. Kankana Mukhopadhyay

B.Sc (Calcutta University),
MCA (IGNOU), MBA &Ph.D (IIEST, Shibpur)

Kankana is an experienced professional with a demonstrated history of…

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Dr. Manaswee Kumar Samal

M.Com, FCA,
DISA (ICA), PhD (UU)

He is Master degree holder in Commerce and a Fellow…

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Dr. Prithwis Mukerjee

B.Tech (IIT Kharagpur),
M.S & PhD (University of Texas at Dallas)

Dr PrithwisMukerjee is an engineering graduate from IIT, Kharagpur and…

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Dr. Sayantani Roy Choudhury

PhD, MPhil, MSc (Calcutta University), PGDBA, UGC-NET

Sayantani has been in academics for more than 15 years.…

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Dr. Sourav Saha

B.Tech (CSE), PGDBA,
Fellow (IIM Calcutta)

Sourav Saha is a Machine Learning professional turned Educator in…

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Dr. Subhasis Dasgupta

B. Tech (NIT Surat), MBA (IBS), Research Scholar (IIM Ahmedabad); PhD (RK University)

Subhasis has been in academics for close to 7 years,…

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Jaydip Sen

B.E. (JU) ,
M.Tech (ISI Kolkata)

Professor Jaydip Sen obtained his Bachelor of Engineering (B.E) in…

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