Tomali Kakkad’s area of work has been Communication. A Master’s in English Literature from Vishwa Bharati, Santiniketan, Tomali did a Ford Foundation Research Fellowship under Natya Shodh Sansthan from November 1995. From there on she moved away from academics and entered the corporate world of Advertising and Television. Ms. Kakkad had led pan India teams in ETV Network and Walt Disney India Pvt. Ltd. as Senior Producer. She specialized in Children’s Programming . In Advertising she has worked with leading agencies in Kolkata and Dhaka. She left Bates India Pvt Ltd (Currently Bates Chi & Partners), Kolkata as Brand Director in 2011 and started on her own as a Communications Consultant. Currently she is the Proprietor of Sound Ideas, the Communication Shop where apart from audio productions she does consultancy in advertising and content generation and offers theatre-based communication workshops to educational institutions, NGOs and corporate organizations. Tomali is a visiting faculty at Praxis Business School teaching Business and Communicative English and Integrated Marketing Communication.