School and college from St. Xavier’s Kolkata. MBA in Marketing from IISWBM. Started career with Pertech Computers Ltd in Sales. After a year moved to Polar Fans, spent five years in the Marketing & Advertising division. Joined Lintas in 1993 to head the direct marketing division and finally moved to mainline advertising at Lintas in 1997. Heading the eastern India operations of Lowe Lintas since 2005. Brands/corporates handled include ITC Ltd., HSBC, Philips, Berger Paints, Tidewater Oil, Idea Telecom among others.