Over 20 years in advertising and communication. Led a 25+ strong creative team of copywriters, designers, illustrators and musicians. Worked in the areas of: brand planning and creative strategies for local and multi-national brands in traditional and non-traditional media, consumer engagements, and digital media; planning communication strategies, writing proposals for social projects, and developing creative materials for social sector communication in health, education, population control, and others; designing & conducting workshops in creative thinking, ideas and process, for intra-agency, industry and business school talents; writing for television, other audio-visual media, radio, and print. Been part of global brand teams in the APAC region. Concurrently, writing fiction and articles: published in anthologies, literary journals, and dailies.