Prasenjit, known to most as PD in the corporate world, has been one of the most prominent market researchers of the country in the last decade. He has worked in the top three multinational MR agencies of India – The Nielsen Company, TNS and IMRB International for 13 years in different functional and leadership roles. From 1999 to 2007, PD worked in different divisions of ACNielsen ORG-MARG, in Mumbai and Kolkata, and eventually became the Associate Director and Branch Head of Nielsen’s Customized Research setup in Kolkata. Later, he was with IMRB International as Group Business Director. His expertise lies in researching consumers from diverse range of product categories and services like Media, Personal Care, Cigarettes, Paints, Telecom, Banking and Finance. Prasenjit is an M.Sc in Applied Mathematics from Jadavpur University and a PGDM in Marketing from GIM, Goa. He currently consults and trains corporates in areas related to Marketing Research and Marketing Analytics. He is an Adjunct Professor in Praxis Business School. He also teaches Marketing Research and related areas in IIM Cal, GIM Goa, JU and CMI.