Who is the Business Analytics Program for?
About the Program
Business Analytics refers to the skills, practices and techniques used in converting data into knowledge that aid business decision making. This discipline consists of an understanding of:
- The storage and retrieval of data
- Statistical & quantitative analysis and explanatory & predictive modeling
- The use of the above analysis to aid decision making, improve operational efficiency and mitigate business risk
Business Analytics is used for strategic, operational and tactical decision making across industry verticals such as banking, financial services, telecom, manufacturing and retail.
Most industry segments clearly recognize the value Business Analytics can provide in not only driving compelling business solutions, but also in helping them to differentiate themselves to customers, investors and regulators.
The global Business Analytics is a USD 105 billion market, growing at a CAGR of 8%. India, with its surfeit of talent, has become the Analytics hub for organizations across the world. This has created immense career opportunities for individuals with an aptitude for quantitative analysis and formal training in business decision tools and techniques.
Praxis Business School is pioneering an industry supported program in Business Analytics to respond to this growing global and domestic demand.
Praxis has collaborated intensively with its knowledge partners, PwC and ICICI Bank to put together a program that is rigorous, effective and relevant.
PwC, one of the largest professional services firms in the world, and ICICI Bank, the second largest bank in India, have extensive experience and expertise in the field of Analytics. They recognize the dearth of trained resources and have decided to support this program as they believe that this will help create a larger talent pool for this industry.
Who is the Business Analytics Program for?
- Candidates must be interested in using Business Analytics in novel ways to enhance profits, decrease risks, forecast trends and convert data into a competitive advantage in their industries and companies
- Candidates interested in using logical and analytical reasoning to convert numbers into business intelligence and actionable parameters
- Recent graduates and working professionals with less than 5 years of industry experience interested in pursuing Business Analytics in any industry including finance and marketing and wanting to be a part of the global 105 billion dollar analytics industry
Career Benefit
The Business Analyst Professionals may expect the following profiles:
- The Data Modeler, who is equipped with the statistical and quantitative tools to build computer models
- The Business Analyst, who is equipped to interpret business problems, retrieves the relevant data to address these problems, analyze the results and communicate the same effectively
Program Eligibility
Candidates must have completed their graduation from the following:
- BE/BTech/ME/MTech
- BCA/ MCA
- BA/MA – With Economics, Econometrics, Statistics & Mathematics
- BSc/MSc – With Mathematics/ Statistics as one of the subjects
- BCom/BAF/MCom – With Mathematics/ Statistics as one of the subjects
- Any other Graduate with Mathematics/ Statistics as one of the subjects
Admission Process
- Apply online on http://praxis.ac.in/admissions
- Make a payment of Rs. 1200 either online or at select IMS Learning Centres
- Appear for Analytical Assessment Test at Praxis campus
- Appear for a Personal Interview with an Industry Panel ( If shortlisted)
The assessment test will be an aptitude test, which will examine quantitative & logical skills of candidate, plus comfort levels with data. Applicants with more than 85 percentile in Quantitative and Analytical sections of CAT or XAT are exempt of the Analytical Assessment Test. This will be followed by an interview to test the quality of soft skills, attitude, work ethic and seriousness for such a career.
Important Dates
Start of sale of Applications : November 10, 2011
Analytical Assessment Test: February 2012 to March 2012
Program Orientation: July 2012
Program Duration
This unique Praxis Business Analytics Program is spread over 12 months with classroom training for 3 trimesters of 3 months each and an additional 3 months devoted to a hands-on internship with industry.
Industry Partnership
Praxis has collaborated intensively with knowledge partners, PwC and ICICI Bank to put together a program that is rigorous, effective and relevant.
PwC, one of the largest professional services firms in the world, and ICICI Bank, the second largest bank in India, have extensive experience and expertise in the field of analytics. They recognize the dearth of trained resources and have decided to support this program as they believe that this will help create a larger talent pool for this industry.
Academic Structure
The program is of one-year duration, inclusive of a 3 months internship.
The program is divided into 4 trimesters:
- Three trimesters of three months each comprise classroom training on campus
- One trimester of three months is assigned for internship in an organization
The program offers an equivalent of 15 courses of 3-credits each.
- This translates into 150 hours of classroom training including projects, presentations and assignments
- Some of these assignments may be ‘live’ industry assignments
The internship will be equivalent to 7.5 credits.
- Students will be offered a 3-month internship with organizations of repute. They will be required to work on live assignments in the domain of Business Analysis
Courses
Technology area
- Software tools for Analytics (SAS, SPSS, Minitab etc.)
- Data Resource Management (Data Warehousing, Database Management etc.)
Analytics area
- Principles of Statistics
- Advanced Statistical Techniques
- Operations Research
- Data mining techniques
- Econometrics
Business area
- Enterprise Performance Management
- Domain Analytics (Financial Services, Retail, Telecom)
Management area
- Financial Accounting
- Financial Statement Analysis
- Cost and Financial Management
- Managerial Economics
- Marketing Management
- Market Research
- Project Management
- Communication and soft skills
Placements
Praxis has put in place a formal process for campus recruitment and is committed to creating quality internships and final placement opportunities.
Internship is a compulsory feature of the Praxis Program in Business Analytics. The students will go through a formal process of selection by industry in the second trimester of the program. The duration of the internship is 90 days.
Praxis has created industry partnerships to enable students to avail of the internship. The students who complete the program performance parameters will be allowed to participate in the internship program. The awarding of the certificate will depend on the successful completion of the academic requirements as well as a positive and successful completion of the Internship with industry.
Final placement opportunities in organizations of repute will be offered to students on their successful completion of the course.
Campus Facilities
Library
SAS Lab
Residential Facilities
Mess Facilities
Residential Accommodation
Post Graduate Program in Business Analytics is a non-residential program. Students will be have to find accommodation on their own in the city of Kolkata. If candidates need help in finding the accommodation Praxis will support in finding the same.
Cost of the Program
Fees for the program are payable as per the following schedule
| PROGRAM FEE | |||
| Payment period | Upon Admission | At the beginning of 2nd Semester | |
| Academic Fee (including Tuition fee, library fee and academic activity) | 104,785 | 1,04,785 | |
| Course Material | 20,000 | 20,000 | |
| Total | 1,24,785 | 1,24,785 | |
| Total Program Fee | 2,49,570 | ||
Refunds: After admission the entire amount paid by the student shall stand forfeited. This applies to dismissals as well as withdrawals, voluntary or otherwise
Laptop: Each student must have a wi-fi enabled personal laptop before the start of classes
Contact Co-ordinates
Admissions office Address:
Praxis Business School, Next to Akademia International School, Bakrahat Road, P.O. Rasapunja, Kolkata – 700104
e-mail: admissions@praxis.ac.in
Contact Number: +91 98368 77599/ +9133 24980553/4
