This article by Charanpreet Singh was published in 2 parts on pagalguy.com

You are done with the Common Admission Test (CAT) and are probably lining up yourself for some of the other admission tests. This is a good time to brush up your skills for the last mile of selection – group discussion and interview (GD-PI).

Interestingly, there are lot of speculations and confusions among aspirants regarding GD-PI. Having been a part of selection panels representing both the corporate and institutional recruiters for several years, I have witnessed, moderated and assessed performance in innumerable GD-PIs. It is fascinating to see students trying really hard, but ending up doing things that they should rather avoid.

Here is a list of things candidates need to stay clear off if they wish to make the right impression on the interview panel. Avoiding the don’ts will help recognise the real differentiators, and the direct preparation towards improving ability to score higher on them.

Let’s begin with GD. A group of students is assigned a topic for discussion for 15–20 minutes. The panel is looking for an effective combination of knowledge and skills in the candidates. Some serious ‘don’ts’.

1. Arriving just-in-time, or worse still, arriving late for the selection process: Being punctual shows you value time and respect the institute’s time as well. Arriving early gives you a chance to familiarise yourself with the environment, meet your ‘competitors’ and become a little easy about the whole thing. Less stress equals better performance.

2. Not having a crisp, simple and effective speech prepared for the introduction: Often moderators ask the participants to introduce themselves. It sounds simple so candidates don’t give this part much thought. Consequently, we see poorly-structured, fumbling introductions, making a negative impression on the panel and participants.

3. Clarifying the topic with the moderator: If you do not know much about or do not understand the topic, the worst thing you can do is ask the moderator. It shows you in poor light, either in terms of knowledge or analytical ability, or both. You need to keep quiet and listen to your peers; as the discussion unfolds, you will know what to say.

4. Scrapping to start the discussion without having anything useful to say: Starting the discussion does not by itself necessarily give you extra points; it does, however, give you some visibility. So, if you do manage to start, make sure you make a positive impact. It’s better not to start the discussion than to make an average or poor start.

5. Failing to recognise that a GD is not a debate: Majority of candidates start the discussion by voicing their own opinion – that’s typically the debate situation. In GDs, moderators look for candidates who can create a framework for discussion or help widen its scope by guiding the group to explore its different aspects. If all you have to say is whether you agree with the topic or not, and that too before you get a chance to discuss it with the group, you have made a poor start.

6. Showing aggression: Many candidates believe that the corporate world is seeking aggressive managers. The industry, on the contrary, is looking for managers who can work in and with teams and who are assertive without being aggressive. To be aggressive is to impinge on others’ space and time and that’s not how a professional is expected to conduct him/her self. So, don’t come across as a smoke-spouting matador; you need to come across as an effective team-player who works with the group, accommodates diverse viewpoints and asserts him/ her-self without aggression.

7. Trying to be the leader of the group: Leadership cannot be demanded, it is bestowed by the group and you have to earn it on the basis of the quality of your performance. Candidates often try very hard to assume a leadership position in the group – obviously in the belief that the moderator is assessing them on leadership potential. The effort shows – and, almost always, with disastrous results. If you add value to the discussion by demonstrating knowledge and analytical ability and conduct yourself with dignity, you may emerge as a leader.

8. Trying to play moderator: You are an equal among other equals in the group – thus no divine power has given you the right to decide how others in the group should conduct themselves. This is usually misconstrued as team skills by the participants but is actually unnecessary policing. There is no one more irritating for the moderator than a member making inane statements like ‘we must allow everyone to speak’ and ‘we are digressing from the subject.’ You are assessed on your ability to make compelling points on the subject assigned – just do a good job of that and the assessment will take care of itself.

9. Grabbing airtime: Most people love to hear themselves speak. Most also believe that they have the most earth-shattering perspectives to share and that everyone else should just shut up and listen to them. Armed with these beliefs, some candidates talk themselves to the proverbial death in GDs. People who insist on talking a lot end up talking nonsense and repeating themselves ad-nauseum. These students are prime candidates for rejection – no B-school wants to fill up its campus with people who don’t let others talk.

10. Playing judge: I have mentioned that a wannabe moderator is the most irritating species in a GD. A very close second is the self-appointed judge, who spends his/ her time in the GD making incisive statements like ‘you made a good point,’ ‘he did not make sense to me,’ ‘I agree with her’, etc. Good to know who all are blessed with your approval, but what about making a contribution to the discussion with some valid, well-thought-out points?

11. Failing to listen to others: The hallmark of good communication is effective listening. Assessors actively seek superior listening skills in candidates. Your body language and the content of your speech have to, therefore, demonstrate attentive listening. Listening would automatically improve the quality of your content, and moderators are acutely aware of this. Interrupting others, trying to dominate the discussion, ignoring group dynamics are all examples of poor listening skills.

12. Showing lack of respect for other people’s views: A subject is bound to evoke diverse responses from the group members, in fact it is this diversity that makes for a rich discussion. I have seen candidates shut out other points of view, ridicule the comments or ideas of others and expend their energies in trying to prove others wrong. That is exactly what you should not do – you need to learn to accept others’ opinions and carry them in the group while putting your own perspective forward in a pleasant yet assertive manner. It’s about different ways of looking at things, not about right and wrong. Also, you need to be sensitive enough not to make comments that are likely to hurt the sentiments of any section or group of people.

13. Being closed-minded about issues: This is related to the earlier point. Managers need to be open minded about issues and have the capability of managing conflicting opinions. If you come across as a person with strong, extreme, non-negotiable views, you would be doing yourself disfavour in the selection process. The assumption would be that you are either unaware of the complexities of the issue or too closed minded to accommodate positions different from your own. This becomes even more obvious in sensitive issues like reservation, terrorism, etc.

14. Engaging in one-on-one arguments: A group discussion needs to involve the entire group, but students often indulge in parallel conversations with other members. This is more evident when two members get caught up in trying to ‘win’ an argument. Neither is likely to relent – so you end up not winning the argument and losing the opportunity to get selected. Avoid getting into long arguments – agree to disagree and move the discussion forward.

15. Repeating or rephrasing points: You get credit for making new, valid points – not for repeating or rephrasing points already made earlier in the discussion. If you have nothing new to say, keep mum and think – analyse the knowledge you have and try to apply it to the given situation. Bring a new perspective or build and develop on points made by others.

16. Making sweeping statements: Sweeping statements are strong, one-sided views of the world that lack factual support. Students love making these kinds of statements as they sound good; an assertion is no good unless you can back it up with facts and/or logical reasoning. Think through a point before you offer it for discussion – you are then ready to support it if required.

17. Becoming emotional: A GD is an artificially constructed situation that can be quite stressful at times. There could be comments made by others in the group that you find outrageous or plain unacceptable. If your peers manage to get you excited and emotional, they would have scored a couple of decisive points against you. The mature way to handle the situation is to control your emotions and respond on the basis of facts and sound logical constructs. Do not lose your composure and be polite and graceful.

18. Compromising content for form: In GDs, what you say is the most important component of your performance. The other component, ie, how you say what you say, is important, but comes into play only once your speech is strong in its content. Students often focus on their way of speaking and the accent, etc – more of that later – you need to focus on finding significant things to say.

19. Over-quoting statistics: Facts and figures are useful in supporting your assertion; they cannot be your assertion. Getting into too many details and quoting data extensively reduce the impact of your contribution. It also shows you as someone who is likely to miss the wood for the trees. By all means quote facts and figures – but only when you feel that the quoted data will add value to the discussion and act as a support to your argument.

20. Using complex English words and structure: The best way to ensure that the group loses interest in you is to present your opinion in a convoluted, complicated manner, using obscure English and long, never-ending sentences. The simpler your communication, the better will be the reception by the group. If others understand easily what you are saying and if it makes sense to them, they will listen to you and respond.

21. Speaking fast: English as a language does not lend itself to being spoken at breakneck speed. In a GD, candidates feel the compulsion to speak very fast, hoping that would enable them to say more in the limited airtime that they are likely to get. Wrong assumption. People who speak very fast lose track of what they are saying, and definitely lose their audience. Speak slowly and deliberately – make every word count.

22. Using a false accent: Perfectly normal students sometimes adopt the most fake of accents when they speak English in a formal situation. Avoid doing this – be yourself and speak the way you would normally speak (or slower than you normally speak – see #21) – and please don’t start sounding like an uneducated Westerner.

23. Being over-polite and over-doing the smiling part: As I have said earlier, be yourself – that is the best way to be in GDs and PIs. Over-polite behaviour is usually looked at with suspicion; plus, an artificial fixed smile with lots of nodding and shaking of the head does not endear you to the group – it usually ends up irritating the others.

24. Trying hard to be funny: The verdict here is very simple – either you have a sense of humour or you don’t. Focused efforts to create humour often end up in people laughing at you rather than with you. Also, the best form of humour is self-deprecating – any comments that compromise a community or section of people are a big no. If you are naturally a witty person, go ahead and demonstrate that skill. If you are not, stick to the middle path.

25. Looking at the moderator while speaking: Remember, you are a part of the group and you need to look at your group members while addressing them. Gazing at the floor, ceiling or the moderator are all invalid options. The moderator is a ‘fly-on-the-wall’ and is observing the group – you have to ignore his presence. Frequent glances in the direction of the moderator betray a sense of insecurity – it is as if you seek support from him.

26. Digressing from the topic: While it’s good to broaden the scope of the discussion, you need to ensure that you don’t move too far away from the topic. In addition to taking up precious airtime, you may end up guiding the entire discussion on a parallel course. In fact, your role as a good team player is to bring the conversation back on course in case you sense that it is floundering.

27. Underestimating the importance of body-language: As Peter Drucker says, the most important thing in communication is to hear what isn’t being said. The way you sit, use your personal space, establish eye-contact and ‘appear’ to people says a lot more about you than you would believe. It is therefore perilous to not be aware of how you present yourself to others.

28. Giving your opinion when asked to summarize: This is a very common phenomenon. Students tend to voice their points of view about the subject when all that the moderator is asking them to do is give a summary of the discussion. Desist from doing that – instead, take the group through the discussion journey, covering all the significant points made till then. Make optimum use of this opportunity – for a welcome change, no one can interrupt you so you have the floor to demonstrate your listening, analytical and articulation skills.

29. Not speaking at all: I kept this for the last. This is the gravest crime you can commit in a GD – irrespective of how alien the topic is, or how boisterous the group, you need to speak and you need to be heard. Learn more about the topic as it gets discussed; seize the smallest opening in the discussion to make your entry; use the opportunity to make your point(s). If you haven’t spoken at all, you get no points.

Armonk, NY & Evanston, IL – 08 Dec 2011: Northwestern University and IBM (NYSE:IBM) today announced they are collaborating on new business and technology curricula to help students gain the latest skills in business analytics. The new courses of study, Masters of Science degree programs with analytics concentrations in the McCormick School of Engineering and Applied Science and the School of Continuing Studies, will better prepare students, and current professionals, who are seeking new analytics skills for today’s competitive job market.

The U.S. Bureau of Labor Statistics predicts that there will be a 24 percent increase in demand for professionals with management analysis skills over the next eight years. The need for this specialized talent is being fueled by an increased use of business analytics by companies to better understand the explosion of data generated online, via social networks and mobile devices, or through real time sensors. With so much data residing within, and shared across, these digital sources, organizations are seeking new ways to understand, measure, act and even predict outcomes based on customer and social sentiment.

The demand for new higher education programs such as those at Northwestern illustrates the evolution of analytics. Once considered an area of focus for technology majors, that has moved beyond computers science and is now a required competency across businesses from finance and IT to human resources and marketing.

“Business leaders are faced with an enormous, and ever-increasing, amount of complexity,” says Julio M. Ottino, Ph.D., dean of the McCormick School of Engineering at Northwestern University. “It is critical that we prepare the next generation of leaders with the skills to find trends and patterns in this vast amount of data. The field of analytics provides powerful tools to find meaning and opportunity amid complexity. We are committed to preparing students to excel in this emerging field, and we value the support of IBM in our efforts.”

The work between Northwestern and IBM is part of an ongoing effort to expand and strengthen education curricula to meet the growing demand of highly skilled analytics business workers of the future. As part of its Academic Initiative, a program that offers colleges and universities access to the latest advances in technology and business industry expertise, IBM is providing Northwestern with curriculum materials, project-focused case studies for students to gain hands-on experience in analytics, access to a wide spectrum of software solutions, IBM thought leaders as guest speakers, as well as faculty awards to accelerate program development.

“As data of all shapes and sizes swell at record speeds the need will continue to grow for those individuals with an advanced understanding of how to interpret and respond to this information,” says Deepak Advani, vice president of predictive analytics, IBM. “IBM is privileged to work with Northwestern University to help share the latest developments in analytics technologies and processes, and help prepare future business leaders to tackle complex societal challenges that increasingly will be addressed by understanding and responding to data instantly – from health care to retailing experiences to public safety.”

The collaboration extends a long-standing relationship between the two organizations. In addition to the focus on expanding analytics curriculums, Northwestern faculty are also working alongside IBM researchers at the TJ Watson Research Center to explore material science, engineering and computing innovations.

Harnessing the Power of Analytics

For those that have wondered how social media sites like Facebook and LinkedIn are able to identify acquaintances as potential friends, the core ingredient is the use of ‘prescriptive’ analytics, sophisticated algorithms help the system scan billions of bits of data and identify patterns that ultimately lead to long lost friends. This is just one example of some of the unique coursework that the new McCormick Master of Science in Analytics degree will challenge students with beginning in the Fall 2012.

Beyond social media applications, analytics offers enormous potential for world-changing insights. By applying these technologies in new ways, basic citizen services to complex systems can be transformed to work more effectively and efficiently, from electrical grids to healthcare to global trade.

“Business analytics is going mainstream, so it’s important for us to integrate traditional study with interactions across the business community that allow students to see how these capabilities are impacting business,” said Diego Klabjan, associate professor of industrial engineering and management sciences and director of the Master of Science in Analytics. “With this new program we are giving students the opportunity to learn by doing. The goal is to offer students an academic setting that closely mirrors the corporate environment they’ll jump into after graduation.”

The program combines mathematical and statistical study with instruction in advanced computational and data analysis, including forecasting, business intelligence and data mining, as well as simulation and predictive analytics techniques, and big data analytics. Students will learn to identify patterns and trends; interpret and gain insight from vast quantities of structured and unstructured data; and communicate their findings in practical, useful terms. In addition to fundamentals, students will engage in a unique gateway class involving case studies where analytics is used to develop a solution to a current business challenge submitted by U.S. based companies. Substantial importance will also be devoted to the business side of analytics so that the students are taught how to communicate the value of their work, lead a team, and cope with other business related issues.

The Master of Science in Analytics is a full-time, cohort program designed for students with undergraduate degrees in engineering, science or business. Housed within the highly ranked Department of Industrial Engineering and Management Sciences, the program will introduce students to professional situations through a summer internship and an industry-supplied capstone design project.

For more information on IBM’s University Programs, visit www.ibm.com/press/university

Kolkata: The British Council in association with the University of Calcutta organised ‘Industry-Academia Partnerships’, a UK-India policy dialogue with the objective of debating and discussing the necessity, the present scenario and the future of collaborative research between academia and industry.

Distinguished scholars and representatives from industries assembled at the Alipore campus of the University of Calcutta on November 8 for the day long interaction to provide a ‘comprehensive snapshot’ of the scenario in India and the UK.

The participants included Prakash Kamath, associate director, PricewaterhouseCoopers, Dr Rakesh Roshan, ISIS, University of Oxford, professor Peter Dobson, University of Oxford , Christopher Rudd, pro-vice chancellor, Nottingham University, Charanpreet Singh, associate dean, Praxis Business School, Pradip Narayan Ghosh, vice chancellor, Jadavpur University, Malabika Sarkar, vice chancellor, Presidency University, Aloke Mookherjea, chairman, Flakt India Limited, D J Chattopadhyay, pro-vice chancellor, University of Calcutta, Ajay Roy, vice chancellor, BESU and Sujata Sen, director, East India British Council.

Dr Roshan, ISIS, University of Oxford while delivering the keynote address on the growing need for industry-academic relationships, said, “Such relationships encourage innovation and entrepreneurship, they are a source of revenue for academic institutes and an opportunity for industries to tap into the intellectual wealth available.”

Outlining the Indian scenario, Charanpreet Singh, associate dean, Praxis Business School, said, “India is becoming a knowledge economy with multidisciplinary research initiatives. But a lack of funds has led bright minds to join the corporate world or seek research positions abroad.”

Pradip Narayan Ghosh, vice chancellor, Jadavpur University gave a grim forecast, “Though we have about 200 centrally funded research institutes in India, there are only 1000 PhDs compared to China’s 10,000. Academic research is driven by its impact on the global community while research in a firm is driven by its impact on the company’s success.”

“However, university-industry collaborations, with equal emphasis on basic and applied research, are required as the former will receive funding and direction while the latter will retain its competitive advantage,” added Singh.

Taking a cue, professor Dobson projected the Oxford University Science Park at Begbroke while D J Chattopadhyay, pro-vice chancellor, University of Calcutta, held up the Kolkata Biotech Farm project as examples of entrepreneurship in the field of science and technology

Praxis Business School’s relentless pursuit of creating industry-ready managers reached another milestone when ICICI Bank selected Praxis as its academic partner and endowed the Dean’s Chair with the purpose of promoting ‘Banking and Financial Services’. The MoU was signed between Mr. Saurabh Singh, GM, HRM, ICICI Bank and Prof. Charanpreet Singh, Associate Dean, Praxis Business School at the Praxis campus on the 25th of February, 2011.

The MoU requires Praxis to develop curriculum and case studies, create certification courses and undertake research in the area of banking and financial services industry, in partnership with ICICI Bank.

[Seen in the pic: Prof. Charanpreet Singh, Prof. Govindrajan, Mr. Saurabh Singh - GM HR, ICICI Bank, Mr. Paulus Delima - DGM HR, ICICI Bank, Mr. Kamlesh Sajnani - Chairman of the BoG of Praxis Business School]

Mr. Saurabh Singh felt that this collaboration could offer direction to the industry to cope with a dynamic and complex business environment. It would also address the need to create a local body of knowledge relevant to the Indian situation which was unique in many respects. He added that after having worked closely with Praxis, he was convinced that Praxis had the credentials to make a compelling contribution in this regard.

Prof. Govindrajan, Dean and ICICI Bank Chair, Praxis Business School said that “For a fledgling Institution stubborn in its determination to make a difference, this is a wonderful opportunity – and we would like to assure ICICI Bank that we will approach these areas with the same unflinching passion as we have approached academics – with the same objective – to create value for our stakeholders.”

]]> http://praxis.ac.in/2011/03/icici-bank-endows-the-dean%e2%80%99s-chair-at-praxis-business-school/feed/ 0 http://praxis.ac.in/2011/02/where-small-is-really-big/ http://praxis.ac.in/2011/02/where-small-is-really-big/#comments Sun, 13 Feb 2011 08:01:31 +0000 Admin http://praxis.ac.in/?p=960 This article has been written by Shubham Narayanan of National Entrepreneurship Network, on February 9, 2011 and is published on http://eweek.nenonline.org

The decibel level and the buzz at the ‘garbage auction’ at Praxis Business School made me hard to believe what E Leader Meenakshi Arora had just told me: that their institute was only 67 students strong. Seriously, the students made way too much noise.

The garbage auction was a steal. There were mobile phones, an iron, speakers, computer works, an IPod, and even a Bajaj Pulsar on auction. The auction was over in ten minutes, and many seniors from the graduating batch managed to get rid of their ‘garbage’. The highest profit came from a hookah – the institute’s ‘heirloom’ that has gone down the batches. It was base-priced at Rs 300 but sold at Rs 1,050. Emotional appeal works each time, I tell you.

Thanks to the interesting auction, I missed out the parallel session on opportunity evaluation. 92 students from Dream Institute of Engineering – a new NEN member institute that the Praxis E Cell team is mentoring – participated in the session.

Meenakshi tells me that this is not all that I have missed: the students enjoyed some great cricket in the morning, thanks to the Praxis Premier League. Designed in the lines of IPL, the event brought Rs 11,000 into their kitty.

Strong management support made E Week possible, with mid-term exams postponed to ensure participation. “We wanted all students to participate and engage in entrepreneurship. It is important for them to understand how challenging it is to be an entrepreneur, and learn from their experiences during the week. We did not pitch in to help them with sponsors and planning; the students worked hard and made E Week possible. Learning was the prime objective, but we also received a lot of visibility in Kolkata as a fallout – and that benefitted too,” says Charanpreet Singh, Associate Dean.

->The Praxis E Cell also runs a campus company ‘Bosss’, a convenience store at the hostel premises that sells essentials like buckets, mugs, curtains, stationery and eatables. The E Cell has tied up with a grocery store which supplies them goods at a discount.

Despite having the advantage of location – the institute is remotely located and students are not allowed to leave campus premises after dark – they have not taken their popularity for granted. They have a customer loyalty program for frequent customers, and a recycling program where seniors can sell their goods for second hand prices. Phone numbers of the team are pasted on the door, and customers can call and place their orders even at 2 at night.

Bosss’ revenue was Rs 1,20,000 this year. It was sold to the junior batch this E Week for Rs 5,500 – Rs 2,000 more than what the seniors paid for it last year. “It is a profitable business, but more importantly, it is a great learning experience for all of us,” says E Leader Atul Sharma.

GROUP DISCUSSIONS (GD) and Personal Interviews (PI) are standard selection tools for admission into good business schools in India.

While your academic record, work experience (if any) and scores in the entrance test qualify you for an interview call, your final selection depends largely on your performance in the ‘last mile.’

I will talk about two things here – what the moderators/ interviewers are looking for, and how students should prepare for success.

We will also bust some myths while we address these questions. I have been a recruiter from prominent B-schools during my days in the corporate sector and am now part of the selection panel for Praxis. I also do some training in this area. So I have a fair idea of what it takes to win.

Let’s begin with GDs. A group of students is assigned a topic for discussion for 15–20 minutes. The panel is looking for an effective combination of knowledge and skills in the candidates. Knowledge comprises some understanding of the topic assigned, and also a good level of awareness of the world around us.  Preparation – the only way to prepare is to read more, develop a keen interest in current affairs and seek opportunities to discuss these in groups. Knowledge gives the ‘content’ in a discussion – without good content you cannot score well.

MYTH: Candidates perform well because they are smooth talkers.

REALITY: Candidates perform well because they talk sense and there is sufficient ‘meat’ in what they say.

B-Schools seek a variety of skills in the aspirants. These comprise analytical skills, communication skills, team skills, ability to handle stress, decision-making skills etc. Let’s talk about the first three. Management is an applied discipline – students need to use their analytical skills to apply theory effectively to solve day-to-day problems. The panel wishes to see whether the candidate is able to think clearly about a situation, dig into his treasure of knowledge and apply it usefully in the short time he has to make his point. Preparation – students can train themselves to think analytically – it is an attitude that one can develop as opposed to not ‘think’ at all. Make it a habit to get to the ‘why’ and ‘how’ of issues – don’t take things at face value – think about them before you form an opinion.

MYTH: Academic brilliance equals analytical skills.

REALITY: Students with lower academic achievements sometimes demonstrate better capability to relate their learning to practical situations.

Communication skills are perhaps the most critical attribute of the modern manager. These include listening and articulation skills. Moderators look for the candidate’s keenness and ability to listen to others – mature managers are very good listeners because every time you listen, you learn.

Preparation – train yourself to be a good listener – develop the patience to listen attentively. Acknowledge that everyone has something valuable to say. When speaking in a GD, your job is to articulate your point of view in a way that is easy for others to comprehend. Preparation – inculcate the good habit of structuring your thoughts and presenting them logically. Writing essays on a variety of topics is good practice developing thought structure.

MYTH: Good communication is about speaking a lot, speaking in a stylish accent and using ‘big’ words.

REALITY: Good communication is about listening, speaking at the appropriate time, using easy-to-understand English and getting your point across in as simple a manner as possible.

B-Schools prepare you for jobs that involve being part of and managing teams. The GD is the first test of how good your team skills are. Do you listen to others? How do you handle points of view different from yours? Are you able to get across your point of view without appearing to be trying too hard?

Do you cross the line from being assertive to being aggressive? If you are a good team player, the other members of the group will tend to connect with you. This will be evident to a moderator even amidst the chaos that marks a typical GD.

Preparation – learn to respect others for what they are. Learn to be open-minded and recognize the fact that people think differently about issues. Seek opportunities to discuss topics of mutual interest in diverse groups.

MYTH 1: Candidates who try to ‘run’ the group and ensure everyone gets a chance to speak etc. demonstrate great team skills.

MYTH 2: People who dominate a discussion and reduce others to submission do well in GDs.

REALITY: Candidates who work with the group, accommodate diverse viewpoints and assert themselves without aggression score high.

In short, the GD panel is testing whether you know the topic well, are able to present your point of view in a logical manner, are interested in understanding what others feel about the same subject and are able to conduct yourself with grace in a group situation.

And now the very last phase of the selection process – the PI. Some of the GD attributes we have spoken about remain as important in a PI – knowledge, analytical skills, communication skills.

However, the PI is a little more predictable as there is a set of questions that is likely to be asked to a majority of the candidates. It makes sense to know what these questions are and to be prepared with the answers. Let’s look at some of these questions:

The most frequently asked first question is – Can you tell us something about yourself? It makes ample sense to prepare a comprehensive answer to this – the trick again being able to structure it effectively.

A necessary condition is to understand your own self – your strengths, weaknesses and nature – before attempting an answer. Other common questions relate to your reasons for doing an MBA, your career goals, reasons for switching streams or giving up a job etc. Students often ask me for help in answering these types of questions.

Please remember that these are questions about you and only you can give honest answers to them. A counselor can at best help you structure the reply.

The candidate should be prepared to face questions on his areas of interest in academics and his area of work. He has to demonstrate the capability to think and present his thoughts cogently. Highlight your areas of strength – try to direct the interview towards your area of comfort.

A panelist looks at a candidate with two things in his mind – would I like to have him on campus for the next two years, and, will I be able to place him with a good organisation two years from now. The interviewee should thus come across as an honest, capable and sincere person.

Speak the truth while answering personal questions – nothing works quite as well as truth. Diligence, genuineness, maturity and an awareness of the environment around you are positive traits.

Cynicism, arrogance and indifference are negative traits. A seemingly innocuous question on who your role model is and why he is your role model can yield lots of information about you across these dimensions.

Highlight your learning from your academics and your job. Emphasize your interest in pursuing an MBA, and that too from that B-school. Avoid running down your college, your current area of study, your current job etc,. to justify your decision to pursue an MBA. Learn to say ‘I don’t know’ instead of making wild guesses!

There is no substitute to preparation. Listen attentively to each question asked and keep your answers brief and to the point. Hope you enjoy the GD/ PI process and get admission to the B-school of your choice.

This article was written by Dr. Prithwis Mukerjee. You can read more of his blogs at http://yantrajaal.blogspot.com

People should go to college for education, to learn,  but the unfortunate fact is that they do so for getting jobs. The net result of this situation is that colleges and universities in general and b-schools in particular continue to be obsessed with placements. Potential students, and those who ‘honestly’ advise them, and this includes the media, both print and digital, have a religious faith in the holiness of the placement data — percentage placed and the quantum of solace offered — and this data has a very high weightage in the rankings that are published every now and then.

Curiously enough, the companies that hire graduates are less enthused with with placement data — in fact they view this data with wariness and weariness because the better these are, the more they must pay and less sure they are of being ensured of a recruit. Nevertheless they do look at these rankings for the simple reason that the ‘best’ students would, probabilistically speaking, go to the ‘top ranking’ colleges and so the probability of the recruitment team picking up a dud lemon is relatively less. As they used to say in the past, “No one was ever fired for buying from IBM” so is the case now that “No one can be faulted for recruiting from IIM”.

Totally lost in all this complication is the fact that most colleges hardly teach anything of value nor are the students terribly interested in learning anything. They have come for a job and if they must tolerate two to four years of misery they would rather grin and bear it if there is a job at the end.

Which is a truly sorry state of affairs and this why despite having the “third largest scientific and technical manpower pool in the world” there is nothing substantial that comes out of our scientists and engineers and despite having a huge pool, or ocean, of computer programmers we cannot come out with any significant software product that is a best-seller even in our own country. All we have is ill trained ‘engineers’ desperate to cut code in software companies that pretend to be consultancy organisations and smart-ass MBAs who believe that presentations and spreadsheets are all that is required to run a business.

Can this change ? It could if we would muster the courage to shut down all placement cells in all colleges and remove all placement data from college rankings.

But would that not be insane ? It might seem so but it need not be. Robert Pirsig in his quasi-autobiographical book, Zen and the Art of Motorcycle Maintenance about which I have written in my earlier post has explored a very similar idea as a part of his inquiry into the metaphysics of Quality. Pirsig, or rather his alter ego Phaedrus was a teacher of English composition and in his quest to improve the quality of work that his students produced came to the conclusion that grades or marks should be removed and then, and only then, will true quality emerge !

Obviously this was challenged by everyone. “Of course, you cannot eliminate the degree and the grade. After all that is what we are here for” said a student, who represented the general body. She spoke the complete truth  because the idea that a the majority of students attend the university for an education independent of the degree and grades is a little hypocrisy that no one wants to expose. [ ZAMM, Part 3, Chapter 16 ]

In the section quoted above, if we were to replace degree and grade with placement, the statement would very accurately reflect the situation that we are referring to in this post !

It would be futile for me to go through the entire logic that Phaedrus, nee Pirsig, used to justify his stance on the irrelevence of grades to education — the reader may just as well read the chapter in its original but there are two things that we should remember here : (a) Phaedrus was fired from his job, declared insane, was given electro-shock therapy to make him forget his ideas … BUT recovered enough to write the book which went on to become one of the greatest best sellers of the last century and earned him an iconic cult status all across the world ! and (b) Phaedrus conducted an experiment with one class where he withheld grades from the students for one whole semester and observed their behaviour, that is described in detail in the book. What is interesting is that when he polled his students BEFORE  eventually revealing the grades,  about the value or utility of this approach — the majority of the top students, who eventually got A, favoured the system. The middle guys, B and C grades, were equally split and the worst students, those who got D and F, were vehemently opposed to the system. Which is paradoxical and contra-intuitive ! You would think that if the grade was all that really mattered then those who got A will value the grade more than those who got an F !

Phaedrus’ hypothesis was that grades are inconsistent with, or at least not correlated to the quality of a students work. My hypothesis here is that placements are inconsistent with, or at least not corelated to the quality of education offered in a school or college.

In fact my personal and professional experience with CAT and JEE scores is that under the malignant influence of coaching classes these scores have lost all relevence as indicators of academic merit. In fact, some of the high scorers in the JEE can barely pass their semester exams while some of the students with high CAT scores are generally the bottom of the class. In  another post,  I have suggested an alternative approach but that is a different matter altogether. What this lack of correlation — between CAT scores and actual ability  – means is that the vicious nexus between “best students” going to the “best ranked” schools that ensure “best placements” can be broken once and for all.

If the really good students do not care about placements ( just as the Pirsig’s good students did not care for their grades) then they will not be motivated to follow the placement-based rankings. Colleges will be under no pressure to hard-sell their students, improve their placement data and use the same to get the so called best students. Recruiting companies will feel no competitive compulsion to select students from this so called best-ranked schools. The entire artificial edifice of a placement driven education will, or should, crumble.

In a sense, the artificial and unnecessary “stress” induced in the system will, to borrow a phrase from a long forgotten subject called metallurgy, will be get relieved by a natural process of annealing and colleges will go back to doing what they were initially expected to do : provide good education through a model that encourages creativity and research.

Publication: The Times Of India Kolkata; Date: Jun 28, 2010; Section: Spl Report; Page: 13

With the economy tilting towards the brighter side, corporates are making a beeline for all the top-notch Bschools for placements. MBA graduates, fresh out of their management schools, as a result have to sit for numerous interviews to prove if they are worthy of that particular organisation.

>> Crisp answers are the key

>> Caselet vs theory

>> Smart strategy

A good interviewer would try to find out what the candidate knows, so if you say marketing is your strong point then he would ask you a question related to that.

However if you know nothing about anything then you are in trouble.

>> How to convince an interviewer

>> Why a caselet is tough

>> So to sum up …

The Praxis Business School Panel debates the role B-schools should play

Kolkata witnessed the top stratum of corporate leaders and honchos in town to discuss a smoldering concern that faces management education – ‘B-schools are reducing themselves to being glorified placement agencies’ at a Panel Discussion organized by Praxis Business School on the occasion of its convocation.

The illustrious panel comprised:

Mr. Santosh Desai, MD & CEO of Future Brands Limited, Mr. K. Dasaratharaman, President of Specialities Business, Spencer’s Retail, Mr. Shankar Chatterjee, Managing Director of Bertling Logistics, Dr. Prithwis Mukerjee, Faculty, VG-SOM, IIT KGP and Praxis.

The session was moderated by Prof. Charanpreet Singh, Associate Dean of Praxis. Santosh Desai, K. Dasaratharaman and Shankar Chatterjee are all members of the Board of Governors of Praxis.

Each speaker used his distinctive approach to analyze the topic. K.Dasaratharaman made a student-centric point about destination being important – but journey being the reward. He emphasized that it’s not about the choice of ‘or’ but the tyranny of ‘and’. The discussion focused on the need for the Business Schools to execute their prime responsibility – imparting of good quality and relevant education –along with facilitating career opportunities. The trend is to measure the success of a B-school by its published placement record and the nature of the assurances it makes to the student community in this regard.

Mr. Shankar Chatterjee felt that it’s becoming increasingly important to question the business of a business school. He also felt that students today focus more on what they would get from the business and not what they can contribute to it. While there is an ever-increasing focus on immediate ROI, somewhere the fundamental function of a B-school is losing its importance.

In this context, Prof. Prithwis Mukherjee raised questions on the value addition that happens at B-Schools that themselves lack in initiatives like research –which, in his opinion, is imperative to development. He felt that the entire breed of students is reared with the purpose to mechanically follow and not create for others to follow, which is what a B-school should be encouraging.

The last speaker, Mr. Santosh Desai said that business is an amorphous body and it can’t be reduced to a model that succeeds with a certain set formulae. The industry itself does not have a homogeneous, well-recognized need, so it’s difficult for a B-school to cater accurately to it. Industry needs B-schools to act as amplifiers of unheard whispers of the customer rather than mere resource allocators. He also felt that the education system should allow the students to unleash their creativity and generate new ideas instead of pressuring them to succumb to conformity making them ‘well paid vegetables’.

The though provoking discussion was followed by a fiery round of Q&A where various questions ranging from reasons for recruiter’s being risk averse to the impact of Kapil Sibal’s proposals were raised and the panelists addressed them with elan.

As a response to a question, Mr. Santosh Desai very beautifully surmised that education system was one of the greatest social experiments.  A huge part of a person’s life is dedicated to the cause of education. One must appreciate this opportunity and prepare himself well at this stage so that he can reap its benefits for life.

The moderator, Prof Charanpreet Singh, played his part in keeping the discussion interesting and engaging.

Prof S. Govindrajan, the Dean of Praxis Business School, is an alumnus of IIM A    (1984). He worked for 6 years in the industry and embarked on a distinguished career in academics when   he joined XIM Bhubaneswar. He is a celebrated professor of marketing at Praxis and also at IIM Lucknow, IIM    Shillong, XLRI and XIM B.

Q: It is good to see a residential B-School of the quality of Praxis in Kolkata. What was the thought behind choosing Kolkata as the location? And why a residential B-School?

A: Kolkata has traditionally been an important educational hub. However, it does not have a high quality residential B-School other than IIM C. As a result, students from the east have had to migrate for education. Hence we chose Kolkata.

Almost all the faculty at Praxis is drawn from the IITS/IIMs/XLRI and are visiting faculty at leading B-Schools such as IIM, Lucknow, IIM Shillong, University of Iowa, XLRI and XIM – all residential educational institutions. Based on their own experiences (as students as well as teachers), the faculty strongly felt that a large part of the learning happens outside the classroom (in the hostel, canteen, common room and the mess). More so when you have a demographically diverse batch (which Praxis does). This is why Praxis Business School is a residential B-School – and compulsorily so.

Q: Praxis is a comparatively new B-School that has quickly become a significant name in the management education domain. How did you achieve this positioning in such a short time?

A:  Good positioning emerges out of a consistent focus on quality in all processes of the value chain. The three most important aspects of an educational institution are: (a) the quality of students who are admitted (b) the quality of education imparted and (c) the ecosystem in which this education is delivered, as that is where the soft skills are acquired and internalized.

The intake of students is through CAT/XAT/GMAT as the written test. Thereafter, selection is based on the academic career, quality of work experience and performance in the Group Discussion and Personal Interviews. Praxis encourages diversity and past students have included a nationally ranked Table Tennis player, a Go Karting champion and a Greenpeace activist.

The faculty is drawn from leading B-Schools and all have performed with distinction in the Corporate Sector. The academic and corporate pedigree of the faculty ensures that they are constantly innovating with the curriculum and pedagogy to ensure that it is contemporary.

The ecosystem at Praxis is based on the three pillars of honesty, transparency and teamwork. This manifests itself in all our processes – from the data given in the website, as well as all external and internal communication. We pride ourselves on the fact that there is no difference between our internal and external communication.

When the processes are strong, the outcome – Placement – emerges as a natural fallout. Because at Praxis we believe that Placement is the effect and not the cause of a strong branding process.

Q: You speak of innovation. Can you give us an example?

A:  One innovation which embodies the honesty, transparency and teamwork at Praxis is what we call kk – or Kollaborative Klassroom (www.kk.praxis.ac.in). This is a website – and the fulcrum around which all academic, extra curricular and co-curricular activities of Praxis revolve. Students have individual pages – much like social networking sites. All reading material, lesson plans, project submissions etc. are uploaded on this website. All communication on co-curricular and extra-curricular activity is also discussed here. Most parts are accessible to everybody (and that includes people outside Praxis). Hence, when a student uploads a project report, he/she is aware that his batchmates (and indeed the whole world can see it). And the faculty evaluating it knows that the evaluation has to be fair – as all reports are there for everyone to see.

Students upload material which they feel is important for other students. Faculty members are free to add material to those given by other faculty. This fosters a sense of sharing and teamwork. It also gives them an appreciation of the fact that in today’s world access to information is not the differentiator. The differentiator is how you convert that information into knowledge.

The other innovation embodies the contemporariness of the curriculum. Faculty members at Praxis strongly feel that it is important to teach what the Industry wants – not what the faculty knows. Hence, we chose two areas where we felt the curriculum needed to be co-designed and co-delivered with the industry. One of these areas was Treasury & Risk – where Praxis faculty partnered the L&D team at ICICI Bank to co-design a curriculum. This was subsequently co-delivered by resource persons from ICICI Bank, UBS and Axis Bank. The second was Retail where the curriculum emerged out of a workshop with senior personnel from Spencer’s, RPG Specialty Retail, Starmark, Steel Junction with inputs from Titan Industries. This curriculum has been co-delivered by resource persons from the same organizations.

Q: Most students link the quality of an institute with its placement record. How has Praxis fared on this criterion?

A: The first Batch graduated in 2009 and 43 of the 44 students seeking placement were placed. The average package was Rs. 4.19 lakhs and we had some high quality companies across various sectors – Consulting, IT, Commercial Banking, Investment Banking, Logistics, Consumer as well as Industrial products. The profiles included Brand Management, Business Analysts, Treasury Management, Corporate Banking, Retail Banking, Sales & Marketing, Corporate Finance and Project Management.

Q: That seems quite an impressive profile for a First Batch. Any particular reasons?

A: The above represents the end result. It wasn’t easy getting there, given the state of the economy. It took time. And a lot of effort!

There are two reasons for this: (a) everything we do at Praxis is in alignment with our mission – to create industry-ready professionals – and this has been outlined above and (b) the tagline for our students, which is “celebrate your worth”.

The high quality and industry partnered curriculum described above is delivered with great emphasis on academic discipline and rigour. To give you an example – a deadline at Praxis is described as “you are dead if you cross the line”. All this is delivered in an ecosystem that encourages sharing and teamwork – as described above. The curriculum tests understanding and conversion of data into knowledge rather than application of rote. Hence, most examinations at Praxis are open book examinations. As a result, companies which visit Praxis find students “ready” to take on the challenges.

Given the fact that a contemporary curriculum is being delivered by high caliber faculty with an enabling ecosystem supporting it, we expect the best for our students. New B-Schools are inundated with offers from companies which essentially give jobs which can be done by an ordinary graduate. We were patient and waited for profiles which would justice to the skills, knowledge and attitude we have imparted in our students. Given the recessionary conditions, this was not easy and it took us longer to place our students. There were instances where companies who had made offers backed out (this practice was rampant across campuses). Even in such cases, Praxis ensured that we got the student another offer. Because we wanted to tell the student – we have equipped you with the tools to “celebrate your worth”.

Q: In most of its communication, Praxis talks about its faculty. We would want to know more about the faculty team at Praxis.

A: Most of our communication is about faculty is because it is the fountainhead causing change in an academic institution. More importantly, we are proud of our Faculty!

The faculty team at Praxis mirrors the positioning of industry readiness. The team comprises of people with impeccable academic pedigree (IIT/IIM/NITIE/XLRI/University of Dallas/Iowa). This academic pedigree was followed up by commendable stints in their corporate careers (in companies like HP/IBM/PwC/CTS/Tata Motors/Tata Steel/JP Morgan).

More importantly, these people took up teaching by choice because they felt they could make a difference.  The fact that our faculty team is also visiting faculty at IIM – Lucknow, IIM – Shillong, XLRI Jamshedpur and XIM Bhubaneswar gives a sense of the quality and passion they bring into teaching.

The core faculty described above is backed up by visiting faculty of equal (if not better!) pedigree. Praxis has full courses or modules taught by visiting faculty who had worked/are working in HP, IBM, PwC, Spencers, ICICI, UBS, RPG Specialty Retail and Tata Steel. These faculty members are again with strong academic credentials, for whom teaching is a passion.

Q: When you look back at your 3 year journey with Praxis, is there something you single out as your most fulfilling achievement?

A: Today, students are spoilt for choice as there are a large number of B-Schools to choose from. As a result, there is always a factor of dissonance after a student has joined a B-School (as the other B-School he/she had the option to join can look better). It’s a source of great pride for me that our students freely tell us that joining Praxis was the best decision they have taken in their lives. Visitors to our campus (recruiters, students from other B-Schools, faculty from other B-Schools) always remark that Praxis students are a very “happy bunch”. Nothing can give me and the team at Praxis more satisfaction. As it is the best vindication of the fact that we are doing the right things. And doing it well.