The Time When 7 Up Dethroned Coke & Pepsi
3 October, 2016

It is believed that in a particular product category (detergent, beer, cars, soaps, etc.) there is space for only two or three dominating brands in a consumer’s mind. Let’s say you’re asked to think about brands of potato chips. Well, I can tell that Lays is on your list for…

Game your way to learning something new everyday!
30 September, 2016

You may beat Inky, Pinky, Blinky and Clyde, boredom and your bladder but you will not beat binary. Who is Inky, Pinky, Blinky and Clyde you ask? Well, they are the ghosts who relentlessly chase Pac-Man, like our greatest regrets constantly chase us, but that is another story. Although, designed…

Begrudge the surge? Maybe not.
26 September, 2016

Taxi, Ballygunge jayega?   Surge Pricing has been a matter of some concern and much controversy in our part of the world, actually in a lot of places really. And given the time of the year, especially if you are in Calcutta, it's safe to (mis)quote Ned Stark. Surge price…

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