The Elon Musk Leadership Model: 3 Key Steps To Building Radical Brand Evangelism
7 April, 2016

This article originally appeared on Forbes and is written by Simon Mainwaring Last week, Elon Musk unveiled the much-anticipated Tesla Model 3, which is set for release in 2017 at a starting price of $35,000. Much has been written about the car itself, encompassing everything from its affordable price point to its…

How a band became a brand
5 April, 2016

There’s a lot of enigma surrounding a music manager’s job. One of the common misconceptions is that a music manager is essentially an event organiser – undeniably, a very important aspect of the job – but a music manager is so much more than that. Instead of going into details…

The story of alu-posto and opium trade: An Article from the Indian Express by Pritha Sen
5 April, 2016

Can a residual by-product of the opium plant become a highly prized spice? It can. Ask any Bengali what he or she has had for lunch, and more often than not the answer will be Alu-Posto (potatoes in poppy seed paste). Or, maybe, it could be kancha posto (raw poppy-seed…