VOLVO STEALS THE SUPER BOWL WITH DIGITAL MARKETING
19 April, 2016

“Volvo gets mileage from other car commercials.” -Advertising Age.   Super Bowl Sundays is a big deal for American advertisers. It is a time when even otherwise stringent companies are more than generous with their finances as to advertisement. Automobile companies spend a fortune (close to $5 million) on television…

Marketing Misadventures Part 1
13 April, 2016

Considering how we are a business school and Marketing is such a big part of business, we are starting this new series titled Marketing Misadventures. We would write about real world examples on how companies, more often than not, huge companies with professional marketing teams, messed up in the silliest,…

The Elon Musk Leadership Model: 3 Key Steps To Building Radical Brand Evangelism
7 April, 2016

This article originally appeared on Forbes and is written by Simon Mainwaring Last week, Elon Musk unveiled the much-anticipated Tesla Model 3, which is set for release in 2017 at a starting price of $35,000. Much has been written about the car itself, encompassing everything from its affordable price point to its…

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