WOULD YOU SACRIFICE 10 FRIENDS FOR A BURGER?
3 May, 2016

In 2009, about 82,000 Americans terminated around 230,000 friendships on Facebook for free burgers, all within the span of a week. Whopper sandwiches are allegedly "America's favourite burger" according to Burger King, the manufacturer of the product. Burger King launched a promo Facebook app in 2009 in order to test their own claim. Anyone…

HEINEKEN ACTIVATES A VOICE IN YOUR HEAD
1 May, 2016

You walk into a liquor shop and you're deciding what to buy. You see a big green spot on the floor inviting you to stand on it and "open your world". How can you resist? You step in and you hear a voice in your head. "Hey there good looking. Yes,…

SOCIAL MEDIA LASHES OUT AT OLA CABS FOR SEXIST AD
25 April, 2016

Ola’s #ChaloNiklo was a great ad campaign. It capitalized on the urgency of getting a cab on time. Communicated through relatable instances from our daily lives, it hit the nail right on the head. Late for work after you fell asleep at a party? Chalo Niklo. Had an embarrassing moment…