SOCIAL MEDIA LASHES OUT AT OLA CABS FOR SEXIST AD
25 April, 2016

Ola’s #ChaloNiklo was a great ad campaign. It capitalized on the urgency of getting a cab on time. Communicated through relatable instances from our daily lives, it hit the nail right on the head. Late for work after you fell asleep at a party? Chalo Niklo. Had an embarrassing moment…

THE ONE WITH PEPSI & THE FIGHTER JET
20 April, 2016

If you remember anything about the 90s, you’ll surely remember the garish fashion and the gratis articles given out with every other FMCG product. So, sometime in the 90s Pepsi came up with a contest wherein you could earn ‘Pepsi Stuff’ in lieu of ‘Pepsi Points’.  Pepsi Points could be…

VOLVO STEALS THE SUPER BOWL WITH DIGITAL MARKETING
19 April, 2016

“Volvo gets mileage from other car commercials.” -Advertising Age.   Super Bowl Sundays is a big deal for American advertisers. It is a time when even otherwise stringent companies are more than generous with their finances as to advertisement. Automobile companies spend a fortune (close to $5 million) on television…

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