Posted by Admin on January 25, 2010 at 2:18 pm to Education

This article was written by Prof. Charanpreet Singh and was published in Careers 360 January issue.

ONCE the written tests from B-schools such as CAT, MAT, XAT etc, are done with, it’s time to turn your attention to the next phase of the selection process – the Group Discussion (popularly called the GD).

In several years of my association as a facilitator, moderator and judge for GDs, I have seen some perfectly good and capable students falter at this stage. While we can choose to blame the environment or even question the very validity of this tool, the fact remains that GDs are part of your life for the next few years at least and you need to be good at them to get into the institutes and organisations of your choice.

Let’s make an attempt to demystify the GD from two perspectives: one, what do institutes look for in GDs, and two, how do you prepare yourself to improve your performance in GDs. We will also bust some myths that this animal has picked up over the years.

A typical GD comprises eight to 12 participants engaging in a discussion on an assigned topic or case study for a period of 10-20 minutes. You will be assessed on your performance, both as an individual and a team contributor. From an individual contributor’s point of view, you have to excel in both content (the points you make during the GD), and form (the manner in which you present your views).

Team spirit
As an effective team player you would have a ‘connect’ with and acceptability by the other members of the group, you will listen to and understand others’ points of view, contribute to the discussion with your own points and conduct yourself with grace in a group situation. Attributes like knowledge, analytical ability, assertiveness (but not aggression), clarity of thought and expression and decision-making ability play critical roles in enabling a superior performance in a GD.

So how does one prepare for GDs – can one prepare at all? The answer is a thundering ‘Yes’.

Three components
I would divide this task into three components:

Improving your comfort level in English

Improving your levels of awareness of the environment around you.

Understanding and working on your behaviour in a group situation.

English improvement tips
Listen to people who speak well

Read and turn this into a lifelong habit

Speak English whenever you get a chance

Write articles, essays or even just e-mails

Mastering the language
English will remain the medium of transaction throughout your working life – so a level of comfort in English is critical not just for success in GD but also for career success. Address the four components of the ‘practice’ of English – listen, read, speak and write.

Listen to people who speak well – the objective is to get used to the ‘sound’ of good English.
Reading is, sadly, a vanishing pursuit in our country – nothing can substitute the learning that reading affords. Develop a culture of reading – this will further strengthen your relationship with the ‘sound’ of good English.

The only way to get better at speaking in English is to speak more of it – especially in groups and formal situations. Make sure you speak ‘correct’ English even in informal gatherings. Remember, practice of correct English is habit forming (and so, unfortunately, is the practice of bad English).

This habit should also extend to any writing that you may do – an article, an essay or an e-mail. If you follow this four-fold path, slowly but surely your familiarity with and hence confidence in English will improve.

Content is king
The quality of your content will depend on knowledge levels, an attitude of enquiry and debate and the ability to think on your feet. Be a well-informed person – read newspapers and magazines and understand the dynamics of the industry, the society and the polity. Support your assertions with valid arguments and data wherever possible.

Most topics don’t have easy answers– you should attempt to bring in new perspectives to the discussion and not get sucked into this practice of just supporting or countering the topic or simply trying to prove others wrong. I call them passengers – people who go through GDs with a combination of ‘I agree with you’ and ‘I don’t agree with you.’ Good to know whom you agree with – but is that all you have to say?

Do-it-yourself kit
How do you know if you performed well in a GD? Look at the quality of response you got from the others:

Did the others in the group listen to you?

Did your inputs give direction to the discussion?

Did your peers address you while speaking, and look to you for support?

Presentation, equally important
Form comprises structure, word selection and delivery – learn to structure your inputs in a manner that makes it easy for others to understand you. Talk slowly, but like a bullet rather than a paragraph. Indians tend to talk too fast; we are also verbose. No wonder then that an audience, clearly keen to make its own mark, passes our comments by. Also, use ‘soft’ words when you are countering someone’s point of view – a polite suggestion is much more effective than a rude rejoinder.

Use phrases like ‘we could’ rather than ‘we should’ – for example, ‘we could look at some other aspects of the topic’ is a suggestion – it would get you a ready audience; ‘we should look at some other aspects of the topic’ is prescriptive and the natural reaction will be – who are you to tell us what we should do? Words like ‘concern’ go down much better with the group than words like ‘problem.’ ‘I feel we are digressing’ has a whole different flavour than ‘I feel you are digressing’ – the first is an admission, the second an accusation. These small things make a huge difference to your acceptability within the group and hence your performance. Your work at improving your English should pay off here – enabling you to use the right words.

Listening, a must
Behaviour in a group spans concepts like giving space to others, listening to them, learning not to interrupt abruptly, treating peers with respect, appreciating opposing points of view – at the same time remaining competitive. Learn to listen attentively, and learn to live with differences – the whole beauty of a discussion is that people think differently and there are no clear rights and wrongs. How does – ‘I have another perspective on this’ sound instead of the usual ‘you are wrong?’

So how do you know if you performed well in a GD? The best measure is the quality of response you get from the rest of the group – did the other members listen to you when you spoke – did your inputs give a new direction to the discussion – did some of your peers address you while speaking and look for your support? If the answer to some of these questions is ‘Yes’, you did a good job. This also explains the real reason behind the universal crib – “I contributed good points but no one listened to me.” If the points were really good and presented well, people would have definitely listened. So, as is the case in most things in life, you yourself are in charge of your destiny.

Work on your English, increase your levels of knowledge and awareness, assess and improve your group behaviour. You will start looking forward to participating in GDs.

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Posted by Admin on January 13, 2010 at 4:15 pm to Education

This article was written by Dr. Prithwis Mukerjee. You can read more of his blogs at http://yantrajaal.blogspot.com

With an obsession with placements, Business schools in India — IIMs not excluded – have degenerated into thinly disguised placement agencies or at best glorified vocational schools. The compartmentalisation of B-school curriculum into the four principal management functions, namely Finance, Marketing, Human Resources and Systems and Operations reflects this mindset. These are the four principal kinds of tasks that a manager is expected to perform and B-schools pat themselves on the back if they can teach these four skills to the satisfaction of the recruiting companies. [Though in reality, companies that hire from B-Schools do not seem to care for even this skill ...] Unfortunately, this puts B-schools in the category of vocational schools or V-schools.

If we draw an analogy with engineering schools, this approach would mean that students are taught workshop practice — chipping, fitting, foundry, welding — assembling circuit boards or laying out wires for electrical circuits! But an engineering school teaches much more! From mechanics, through thermodynamics, control systems, logic gates all the way up to engineering mathematics and algorithms. This is the kind of knowledge that separates an engineer from a technician and by extension the kind of approach that separates an IIT from an ITI!!
So if we wish to move from an ITI to an IIT, a V-School to a B-School, what is it that that should be on the curriculum? One approach would be replacing the current four areas with four other more fundamental ones: Leadership, Mathematics, Psychology and Technology.

mgmtmodel01

But before we adopt this approach we need to understand how these four things map into and support the more traditional areas. To do so, let us dig deeper into what is meant by these four areas.

Leadership in the context of B-schools consists of Entrepreneurship — which could be traditional entrepreneurship as in setting up new businesses but should also extend to entrepreneurship within a firm, or intrapreneurship, where each business unit operates on its own risk-reward model. However this entrepreneurship should be tempered with Ethical behaviour and a strong focus on Equity — that ensures that the rights of all stakeholders are adequately protected. So Leadership can be defined in terms of Ethics, Equity and Entrepreneurship.
Managing a business calls for both analytical – left brain, and emotional – right brain, skills. That is why managers are expected to have both IQ as well as EQ. Mathematics in general, represents the core analytical ability and in a B-school context can be translated into modelling techniques that apply to financial models, optimisation models that lead to operational efficiency and models that apply to marketing and sales. On the right brain side, where one has to deal with human beings, the core skill is Psychology that can be used to understand Consumer Behaviour, Organisational ( and employee ) Behaviour and of helps us to understand the laws that lead to the resolution of disputes.
But in today’s business environment, the biggest driver is the development and deployment of new technology. What are the key technologies that a B-school should focus on? Ever since the discovery of fire, Energy is recognised as the key to growth. Food security and health issues force us to focus on the Life Sciences in general and Bio science and bio engineering in particular and Habitat requirements lead us to seek breakthroughs in Materials and Manufacturing. The last, but not the least, that ties all this together is Communication and Collaboration technology that has traditionally been referred to as Information Systems.

mgmtmodel02

This sixteen areas (a) Leadership, Ethics, Equity, Entrepreneurship (b) Mathematical Modelling, Financial Models, Operational and Optimisation Models, Marketing Models (c) Psychology, Consumer Behaviour, Organisational Behaviour, Dispute Resolution and (d) Communication and Collaboration, Life Sciences, Materials & Manufacturing and Energy could represent the core set of knowledge that any Manager ( as opposed to a supervisor ) should possess or build upon. With this model, it is not at all difficult to accommodate all the four traditional disciplines, namely Finance, Marketing, HR and Operations, quite easily within one or more of these sixteen areas.
Interestingly enough, these 16 areas can be grouped into a traditional Magic Quadrant where the left half represents left brain activities and right half represents right brain activities and as we move from bottom to top we move from specific topics to more general ones.

mgmtmodel03

A typical B-School curriculum consists of 32 courses spread across 4 semesters. 16 of these courses could come from these areas while the other 16 could be distributed across specific electives that delve deeper into one or more of these areas.
In an era when a B-school is judged on the basis of its Industry interface and in its ability to turn our “industry ready” managers, this model may be questioned and criticised on being too theoretical and divorced from what the industry needs. However let us understand that just as industry needs both engineers and technicians for engineering functions, it also needs supervisors and managers for business functions. IITs provide engineers, ITIs provide technicians. Similarly high end B-schools should build Managers who can provide leadership in thought and action — not supervisors who know how to calculate loan EMIs.

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